패션비즈니스 (Journal of Fashion Business)

  • 제23권2호
  • /
  • Pages.34-47
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  • 2019
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  • 1229-3350(pISSN)
  • /
  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
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패션투어리즘에서의 패션박물관의 역할

Roles of A Fashion Museum in Fashion Tourism

  • 예민희 (성균관대학교 예술대학 의상학과) ;
  • 임은혁 (성균관대학교 예술대학 의상학과)
  • Ye, Minhee (Dept. of Fashion Design, School of Art, Sungkyunkwan University) ;
  • Yim, Eunhyuk (Dept. of Fashion Design, School of Art, Sungkyunkwan University)
  • 투고 : 2018.12.20
  • 심사 : 2019.03.25
  • 발행 : 2019.05.30
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초록

Fashion can be regarded as an effective marketing tool for the promotion of urban tourism. Since fashion is attractive in itself, it can work as a resource which fascinates people and attracts many tourists to the city. This study examines fashion tourism based on the close relationship between fashion and tourism. This study focuses on analyzing the positive effect of the existence of a fashion museum on the advent of fashion tourism, in particular. A fashion museum can be classified in the same category as an art museum, whereby the museum exists as specializing in fashion and is considered a fashion brand museum. Thus, this study examines the current trends and characteristics of fashion museums and analyzes roles of fashion museums in fashion tourism by types, which are based on advanced researches of general tourism including trends in the fashion tourism industry. The results of this study are as follows: First, a fashion museum can help spread the word and educate tourists about fashion culture. Second, a fashion museum can increase the value of its brand by strengthening the city's identity. Lastly, the presence of a fashion museum would encourage tourists to spend more money in the city, which causes a ripple effect on the city's economy such as creating more jobs within the fashion.

키워드

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Figure 1. Armani Hotel Milano (www.kiwicollection.com)

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Figure 5. Louis Vuitton Flagship Store, Paris (www.arcstreet.com)

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Figure 8. Victoria and Albert Museum(Ye, 2017, p.59)

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Figure 9. Museum of fine arts Boston (Ye, 2017, p.59)

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15. Les Arts Décoratifs(Ye, 2017, p.70) (Ye, 2017, p.70)

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Figure 14. Musée Galliera (Ye, 2017, p.70)

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Figure 16. Museu do Design et da Moda in Lisbon(Ye, 2017, p.70)

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Figure 17. Museo de la moda in Santiago (Ye, 2017, p.70)

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Figure 18. Musée Christian Dior de Granville (Ye, 2017, p.59)

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Figure 19. Cristóbal Balenciaga Museo (Ye, 2017, p.59)

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Figure 21. House the Musée Yves Saint Laurent, Marrakech (Ye, 2017, p.59)

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Figure 2. Palazzo Versace, Dubai (www.kiwicollection.com)

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Figure 3. Coco Chanel Suite, Hotel Ritz, Paris (www.kiwicollection.com)

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Figure 4. Dior Suite, The St.Regis Hotel, New York (www.kiwicollection.com)

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Figure 6. Prada Flagship Store, Tokyo (Ye, 2014, p.195)

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Figure 7. Fashion People During Fashion Week (www.stylecaster.com)

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Figure 10. The Philadelphia museum of art (Ye, 2017, p.59)

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Figure 11. People queue up for (Ye, 2017, p.139)

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Figure 12. Met Gala 2018 (www.vogue.com.au)

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Figure 13. Fashion museum in Bath (Ye, 2017, p.70)

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Figure 20. House the Musée Yves Saint Laurent, Paris (Ye, 2017, p.59)

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Figure 22. Museo Salvatore Ferragamo (Ye, 2017, p.59)

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Figure 23. Museo Gucci (Ye, 2017, p.59)

Table 1. Ranking of Fashion Hotels from Tripadvisor

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Table 2. Differences between Existing Museum and New Museum

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Table 3. Representative Fashion Museums

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