Asia pacific journal of information systems

  • 제29권3호
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  • Pages.414-427
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  • 2019
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  • 2288-5404(pISSN)
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  • 2288-6818(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
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Riding a Bike Not Owned by Me in Bad Air: Big Data Analysis on Bike Sharing

  • Taekyung Kim (School of Business Administration, University of Suwon)
  • 투고 : 2019.03.15
  • 심사 : 2019.08.27
  • 발행 : 2019.09.30
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초록

The sharing economy has significantly changed the way of living for years. The emergence and expansion of sharing economy empowered by the mobile information technologies and intellectual algorithms reconfigure how people use transportation means. In this paper, the bike sharing phenomenon is highlighted. Combining a big data set provided by the Seoul government about user logs and air quality data set, the empirical findings reveal that temperature change is tightly associated bike sharing activities. Also, the concentration of particulate matter is weakly related to bike sharing, but the trend should be carefully examined. By considering external environmental factors to bike sharing businesses, this work is differentiated. To further understand empirical data, data mining methods and econometric approaches were adopted.

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참고문헌

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