한국IT서비스학회지 (Journal of Information Technology Services)

한국IT서비스학회 (Korea Society of IT Services)
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데이터베이스 자산의 가치평가를 위한 가치동인 분석 연구

A Study on Value Drivers for Database Valuation

  • 강주현 (포스코 지적재산그룹) ;
  • 변정은 (한국과학기술정보연구원(KISTI) 기술사업화센터)
  • 투고 : 2019.01.22
  • 심사 : 2019.03.26
  • 발행 : 2019.03.31
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초록

Data can be considered a core driver of the Fourth Industrial Revolution, and databases are needed to create value by efficiently obtaining, storing and analyzing the data. However, there are currently no adequate valuation methods to handle databases. This study aims first, to understand databases as the subject of valuation and analyze value drivers of databases, and second, to propose a database valuation model based on this finding. To this end, we derive value drivers of databases from the characteristics and value criteria of databases observed in previous studies. Based on survey data from 396 database service firms we verify the value drivers through linear regression analysis. We find that the annual growth rate in database capacity and the data types positively affect sales of databases and offer ways to utilize them when estimating the cash flow, which is the variable to apply the discounted cash flow method-based income approach. This study contributes empirical insights into how to valuate databases considering their value drivers.

키워드

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Value Drivers of Database Assets

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Market Size of the Database Industry

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Market Share of the Database Industry by Segment

Database Characteristics Observed in Previous Studies

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Descriptive Statistics of the Variables

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Correlation Analysis of the Variables

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Results of the Linear Regression Analysis

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Value Components of Databases

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