Journal of Korea Society of Industrial Information Systems (한국산업정보학회논문지)

Korea Society of Industrial Information Systems (한국산업정보학회)
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Effect on Housing Satisfaction in the CRM of Apartment House's Constructor

공동주택 공급사의 CRM이 주거만족도에 미치는 영향개발

  • 박근 (경운대학교 의료서비스경영학과) ;
  • 윤복만 (경운대학교 의료서비스경영학과) ;
  • 함재봉 (경북도립대학교 지방행정과)
  • Received : 2019.02.12
  • Accepted : 2019.03.19
  • Published : 2019.04.30
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Abstract

The major objective of the most of enterprises including construction firms is to profit earning. To achieve it, a number of enterprises endeavor and improve themselves to adapt to the change and development on enterprise environment. Therefore, this study carries out CRM activity for the apartment house supplier in order to improve the housing satisfaction of apartment house residents. This study also aims to provide technical information to establish the supply strategy of apartment in Korea and to contribute to the related industry.

건설 기업을 포함한 대부분 기업의 운영의 최우선 목표는 이윤 창출로 볼 수 있다. 그렇기 때문에 이러한 목표를 달성하기 위해서 수많은 기업들은 기업 환경의 변화와 발전에 적응하고자 스스로 개선하고 진화를 거듭하고 있다. 따라서 이 연구에서는 공동주택 공급사들이 공동주택 입주자들의 주거만족도를 향상시킬 목적으로 CRM 활동을 수행하고자 한다. 향후 이를 기반으로 우리나라 공동주택 공급에 대한 시책 수립에 대한 기술적 정보를 제공하여 산업적 기여할 수 있도록 정보를 제공할 것을 목적으로 한다.

Keywords

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Fig. 1 Research model

Table 1 Research case of influence factors on housing satisfaction(domestic) [11]

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Table 2 Research case of influence factors on housing satisfaction(foreign) [11]

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Table 3 Notional definition and manipulative definition of CRM range variable [11]

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Table 4 Notional definition and manipulative definition of housing satisfaction range variable [11]

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Table 5 Factor analysis regarding CRM

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Table 6 Factor analysis regarding housing satisfaction

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Table 7 Analysis outcome of CRM credibility

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Table 8 Analysis outcome of housing satisfaction credibility

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Table 9 Correlation among variables

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Table 10 Multiple regression analysis outcome of life satisfaction CRM

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Table 11 Multiple regression analysis outcome of CRM for comparison satisfaction

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Table 12 Multiple regression analysis outcome of housing satisfaction regarding value

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