Figure 1. Research Model
Table 1. Operational Definition of factors
Table 2. Geographic Characteristics of Respondent
Table 3. Result of Measurement Model Analysis
Table 4. Correlation Matrix among factors
Table 5. Result of Hypothesis Test Using SEM
Table 6. Result of Mediated Effect of Relationship Quality(Interactivity-Relationship Quality-Loyalty Intention)
Table 7. Result of Mediated Effect of Relationship Quality Using Sobel test
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