Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Key Factors Affecting a Startup Entrepreneur's Choice of Accelerator

스타트업의 액셀러레이터 선택 시 의사결정요인에 관한 연구

  • Received : 2019.01.10
  • Accepted : 2019.02.26
  • Published : 2019.02.28
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Abstract

Even though Korea is strengthening the support for startups due to the limitations of growth policies focusing on large companies, the survival rate of startups is very low, so that there should be more efforts to increase the survival rate of startups. As the existing startup support institutions have provided only fragmentary supports to startups, it would be necessary to have the comprehensive support institutions. As an alternative, the accelerator providing the comprehensive support such as spatial support, education, mentoring, networking, seed investment, and connection for follow-up investment to the initial startups was legalized in Korea of 2016, based on the registration system. Currently, within less than two year from then, there have been much interest in it enough to have about 136 registered accelerators. In the United States, the accelerator was introduced more than ten years ago. In Korea, however, it is still in the initial stage, so that the researches or social consensus on the accelerator are not sufficient. Thus, this study aims to suggest the measures for the development of accelerator and the consensus on the decision making for the selection of accelerator of startups, by researching which parts are considered when startups in the accelerator stage select the accelerator. As a result of the empirical analysis, the factor that has the greatest influence on decision making factors when startup chooses an accelerator was the subsequent investment attraction. This can be explained to the accelerator as desired, considering the factor that the startup of the initial stage places the most importance on growth as investment. We hope that these research results will be sustainable in future research related to accelerators, in hopes that it will be useful for establishing accelerator policies for domestic startups and direction for revitalizing related industries.

스타트업 생태계 활성화를 위한 액셀러레이터의 역할에 대한 큰 잠재력을 인정한 대한민국 정부는 2016년 일명 액셀러레이터법을 도입하였으며, 이에 힘입어 최근 등록된 액셀러레이터는 136개 수준으로 활성화 되었다. 액셀러레이터는 발원지인 미국뿐 아니라 유럽에서도 부흥하고 있는 등 세계적으로 주목받고 있지만 현재까지 액셀러레이터에 대한 선행 연구는 많지 않은 것이 사실이다. 국내에서는 액셀러레이터 법제화 이후에도 액셀러레이터의 연구는 극소수에 불과해 액셀러레이터에 대한 다양하고 심도 있는 학문적 연구가 필요한 상황이다. 스타트업과 액셀러레이터 간의 관계에 대한 객관적인 정보는 액셀러레이터를 통한 성공적인 스타트업 지원에 필수적이다. 아직 국내 액셀러레이터는 초기단계이므로 관련 연구나 사회적인 합의가 매우 부족한 실정이다. 특히, 스타트업이 액셀러레이터의 프로그램을 통해서 얻고자 하는 부분에 대한 명확한 정보는 보다 정교한 액셀러레이팅 프로그램 설계를 가능하게 하여, 지원받는 초기 스타트업들의 발전에도 도움이 될 것이다. 이에 따라, 본 연구에서는 판단분석기법을 활용하여 액셀러레이터의 지원이 필요한 단계에 있는 스타트업이 액셀러레이터를 선택 할 때 어떤 부분을 고려하는지에 대해서 알아보았다. 본 연구를 통해 스타트업이 액셀러레이터 선택 시 의사결정에 대한 합의와 액셀러레이터의 발전 방안을 제시하고자 하였다. 실증 분석 결과 스타트업이 액셀러레이터를 선택 시 의사결정요인에 가장 큰 영향을 미치는 요인은 후속 투자유치로 나타났다. 이는 초기 단계의 스타트업이 성장을 위해 가장 중시하는 요인을 투자라고 생각하며, 이를 액셀러레이터에 원한다는 것으로 해설할 수 있다. 이러한 연구결과가 국내 스타트업의 액셀러레이터 정책 수립과 관련 산업 활성화를 위한 방향 설정에 도움을 줄 수 있을 것으로 기대하며 본 연구와 함께 액셀러레이터와 관련한 후속 연구가 지속되길 기대한다.

Keywords

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