Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Small Business Owner's Individual Characteristics and Social Capital on Entrepreneurial Intention and Entrepreneurial Anxiety : Focusing on the Moderating Effect of Entrepreneurship Consulting

소상공인의 개인적 특성과 사회 자본이 창업의지와 창업불안에 미치는 영향 : 창업 컨설팅의 조절효과를 중심으로

  • Bong, Gu-Won (Dept. of Information Management, Graduate School of Venture, Hoseo University) ;
  • Kim, Joong-Gyoo (Graduate School of Global Entrepreneurship, Hoseo University)
  • 봉구원 (호서대학교 벤처대학원 정보경영학과) ;
  • 김중규 (호서대학교 글로벌창업대학원)
  • Received : 2019.02.04
  • Accepted : 2019.03.20
  • Published : 2019.03.28
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Abstract

This study empirically confirmed whether individual characteristics and social capital have distinctive influence on entrepreneurship and entrepreneurship, and whether entrepreneurship consulting has a moderating effect in the context of high interest in entrepreneurship with 223 data. All of the personal characteristics, network, trust, and consulting experience had a significant influence on the entrepreneurial intention, while the external control and reciprocity norms had a significant influence on the entrepreneurial anxiety. The experience of consulting revealed that it has a moderating effect of weakening influence of risk-taking tendency and network on the entrepreneurial will and strengthening the influence of external control on the entrepreneurial anxiety. This research has significance in terms of distinguishing effects of entrepreneurial intention and anxiety and the moderating effect of consulting. In future research, it is expected that verification of entrepreneurial anxiety should be done.

생계형 창업의 절박함과 정부의 창업지원 정책 등 소상공인 창업에 대한 관심이 높은 상황에서, 본 연구는 창업의지와 창업불안에 개인적 특성과 사회적 자본이 차별적인 영향력을 미치는지, 그리고 선행요인과 창업의지 및 불안과의 관계에서 창업컨설팅 경험이 조절효과를 갖는지 223명을 대상으로 실증적으로 확인하였다. 분석결과 창업의지에는 모든 개인적 특성, 네트워크, 신뢰 자본과 컨설팅 경험이 유의한 영향을 미친 반면, 창업불안에는 외적통제성과 호혜성 규범이 유의한 영향을 미치는 것으로 드러났다. 컨설팅 경험은 위험감수성향과 네트워크 자본이 창업의지에 미치는 영향을 약화시키고, 외적 통제성이 창업불안에 미치는 영향력을 강화하는 조절효과를 갖는 것으로 드러났다. 본 연구는 창업불안과 창업의지의 차별적 효과 및 창업컨설팅의 조절 효과를 규명한 점에서 의의를 가지며, 후속연구에서는 창업불안에 검증이 이루어져야 할 것으로 기대한다.

Keywords

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Fig. 1. Research Model

Table 1. Characteristics of the sample

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Table 2. EFA of Entrepreneurial intention & anxiety

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Table 3. EFA of Individual Characteristics

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Table 4. EFA of Social capital

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Table 5. Individual Characteristics X Consulting effect on Entrepreneurial Intention

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Table 6. Individual Characteristics X Consulting effect on Entrepreneurial Anxiety

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Table 7. Social Capital X Consulting effect on Entrepreneurial Intention

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Table 8. Social Capital X Consulting effect on Entrepreneurial Anxiety

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