Fig. 1. Grid of importance and performance of HMR product attribute of consumers.
Table 1. General characteristics of respondent
Table 1. Continued
Table 2. Results of factor analysis
Table 3. Importance difference of HMR products attributes for consumers between 20~40s and over 50s
Table 4. Satisfaction difference of HMR products attributes for consumers between 20~40s and over 50
Table 4. Continued
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