Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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Analysis of Smartphone Quality Attributes According to User Tendency

사용자 성향에 따른 스마트폰 품질특성 분석

  • Parkg, Jong Hun (Business School, Daegu Catholic University) ;
  • Lee, Sang Cheon (Dept. of Industrial and Systems Engineering/ERI, GyeongSang National University) ;
  • Hong, Jung-Sik (Dept. of Industrial and Systems Engineering, Seoul National University of Science and Technology)
  • 박종훈 (대구가톨릭대학교 경영학부) ;
  • 이상천 (경상대학교 산업시스템공학부/공학연구원) ;
  • 홍정식 (서울과학기술대학교 글로벌융합산업공학과)
  • Received : 2019.11.13
  • Accepted : 2019.11.29
  • Published : 2019.12.31
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Abstract

Since the appearance of smartphones, the smartphone market has been in fierce completion by new technologies and marketing trends. The smartphone market is now somewhat saturated, and the manufacturers are trying to improve their position in the market through the repurchase of existing customers and the influx of competitors. At the same time, customers have their own purchasing criteria for smartphones. Therefore, manufacturers need to determine new technology and marketing trends based on customer purchasing trends and usage characteristics. The aim of this study is to analyze the quality attributes of smartphones. We conducted a survey on 220 respondents, and divided the respondents into several groups by purchasing trends and usage characteristic through cluster analysis. The groups are analyzed and compared based on the Kano model for the quality attributes of smartphone. The analysis result are as follows. Firstly, purchasing trends divide responders into groups that prefers high-end premium smartphones and those that take into account practicality in terms of purchasing trends. Secondly, usage characteristic divide responders into three groups: those with clear usage pattern, those who prefer ease of use, and the rest, and we find out that those with clear usage pattern are important customer in viral marketing. Lastly, Kano analysis is revealed the 'Slow/hi-speed camera', 'Private mode', 'Widget', 'Health care' are attractive quality attributes.

Keywords

References

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