Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Case Study of the Consignment Clothing Store-Invigorating Method for Efficiency Use of the Sustainable Clothing -Focused on Market In U-

지속가능 의복 확대를 위한 위탁판매 의류매장 활성화 방안 사례연구 -마켓 인 유(Market In U)를 중심으로-

  • Lee, Yoon Kyung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
  • Received : 2019.08.01
  • Accepted : 2019.10.21
  • Published : 2019.12.31
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Abstract

This study focuses on how to improve the use of the sustainable clothing through consignment clothing Stores. This study finds factors for activating consignment clothing stores that can help expand and implement the clothing consumption culture of Korean consumers towards sustainable clothing behavior. The objectives of this study are as follows. First, we identify consumer's sustainable apparel behavior through an in-depth interview with a manager who is currently working in a consignment-selling apparel company in Seoul. Second, we analyze factors for activating a consignment clothing store that help enable the implementation of concrete action plans into Korean culture and towards a sustainable clothing behavior. The study results on consignment clothing stores serve as service factors. First, it increases the participation of consumers in the mindset of secondhand apparel. Second, it secures the quality of used apparel products. Third, it can be seen by expanding the market channel. There is a need to rethink the specialty of apparel products in order to secure the quality of used apparel products and appraisal of experienced apprentices of commodity appraisers.

Keywords

References

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