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인공지능 기반 수요예측 기법의 리뷰

A review of artificial intelligence based demand forecasting techniques

  • 정혜린 (중앙대학교 응용통계학과) ;
  • 임창원 (중앙대학교 응용통계학과)
  • Jeong, Hyerin (Department of Applied Statistics, Chung-Ang University) ;
  • Lim, Changwon (Department of Applied Statistics, Chung-Ang University)
  • 투고 : 2019.06.24
  • 심사 : 2019.08.12
  • 발행 : 2019.12.31

초록

최근 다양한 분야에서 '빅데이터'가 생성되었다. 많은 기업들은 인공지능(AI)을 기반으로 빅데이터 분석이 가능한 시스템을 구축하여 이익 창출을 시도하고 있다. 인공지능 기술을 접목함으로써 방대한 양의 데이터를 효율적으로 분석하고 효과적으로 활용하는 것은 점점 더 중요해지고 있다. 특히 재무, 조달, 생산 및 마케팅과 같은 다양한 분야에서 국가 및 기업 경영 관리에있어 최소의 오차와 최대의 정확도를 갖춘 수요예측은 절대적으로 중요한 요소이다. 이때 각 분야의 수요패턴을 고려한 적절한 모델을 적용하는 것이 중요하다. 전통적으로 쓰이는 시계열모델이나 회귀모델로도 비대해진 실제 데이터의 복잡한 비선형적인 패턴을 분석할 수 있다. 그러나 다양한 비선형 모델들 중에서 적절한 모델을 선택하는 것은 사전 지식 없이는 어려운 일이다. 최근에는 인공지능 기반의 기법들인 머신러닝이나 딥러닝 기법을 중심으로 이루어진 연구들이 이를 극복할 수 있음을 증명하고 있다. 뿐만 아니라 정형데이터와 이미지나 텍스트의 비정형 데이터 분석을 통한 수요예측도 높은 정확도를 갖춘 결과를 보이고 있다. 따라서 본 연구에서는 수요예측이 비교적 활발하게 일어나는 중요한 분야들을 나누어 설명하였다. 그리고 각 분야별로 갖는 특징적인 성격을 고려한 인공지능 기반의 수요예측 기법에 대해 머신러닝과 딥러닝 기법으로 나누어 소개하였다.

Big data has been generated in various fields. Many companies have now tried to make profits by building a system capable of analyzing big data based on artificial intelligence (AI) techniques. Integrating AI technology has made analyzing and utilizing vast amounts of data increasingly valuable. In particular, demand forecasting with maximum accuracy is critical to government and business management in various fields such as finance, procurement, production and marketing. In this case, it is important to apply an appropriate model that considers the demand pattern for each field. It is possible to analyze complex patterns of real data that can also be enlarged by a traditional time series model or regression model. However, choosing the right model among the various models is difficult without prior knowledge. Many studies based on AI techniques such as machine learning and deep learning have been proven to overcome these problems. In addition, demand forecasting through the analysis of stereotyped data and unstructured data of images or texts has also shown high accuracy. This paper introduces important areas where demand forecasts are relatively active as well as introduces machine learning and deep learning techniques that consider the characteristics of each field.

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