Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Factors Affecting the Acceptance of Logistics Robot in the Fulfillment Center Using the Technology Acceptance Model

기술수용모형을 통한 물류센터 내 물류로봇 구매의도에 영향을 미치는 요인에 관한 연구

  • Hwang, Hyeon-Chul (Graduate School of Logistics, Incheon National University) ;
  • Song, Sang-Hwa (Graduate School of Logistics, Incheon National University)
  • 황현철 (인천대학교 동북아물류대학원) ;
  • 송상화 (인천대학교 동북아물류대학원)
  • Received : 2019.09.24
  • Accepted : 2019.12.06
  • Published : 2019.12.31
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Abstract

Responding to the rapid delivery demands and variety of small-volume products through human resource-dependent logistics operations in online markets is difficult. Logistics robots in fulfillment centers are expected to increase due to difficulties in hiring workers and rising labor costs. Amazon operates more than 100,000 robots in its Fulfillment centers. Alibaba, DHL, and UPS are also introducing robot technology to improve the logistics efficiency. Logistics robots are being used actively in the fierce online market competition of the global distribution industry. On the other hand, Korea is relatively sluggish. To revitalize the introduction of logistics robots in Korea, it is necessary to examine the factors that influence acceptance. The description of acceptability was based on an expanded technology acceptance model that has been verified through various studies. Studies have shown that both the ease and usefulness of purchasing have significant effects, and that ease has the greatest effect. The more experience involved, the more innovative, the more positive. The usefulness was shown to be positive as the perceived risks are low, price efficiency is good, and social impact is greater. This study provides theoretical and practical implications for logistics robot development and marketing.

온라인 쇼핑이 급성장하고, 다품종 소량 상품의 빠른 배송이 요구되면서 사람에 의존하는 물류 대응이 점점 더 어려워지고 있다. 여기에 인력 수급의 어려움, 인건비의 상승까지 더해져 물류 센터 내에 물류 로봇의 도입이 크게 증가할 것으로 예상된다. 이미 아마존은 자사 물류센터에 로봇을 10만대 이상 운영하고 있다. 알리바바, DHL, UPS 등 세계적인 기업들도 물류 효율 개선 및 시장 경쟁에서 우위를 차지하기 위해 로봇 기술을 도입하고 있다. 글로벌 유통-물류산업의 치열한 온라인 시장경쟁에 물류로봇이 적극적으로 활용되고 있음에도 불구하고, 국내 물류산업의 물류로봇 도입은 상대적으로 부진한 상황이다. 이에 국내 물류로봇 도입의 활성화를 위하여 어떠한 요인이 수용에 영향을 미치는지 살펴 볼 필요가 있다. 수용행위에 대한 설명에는 다양한 연구를 통해 검증된 확장된 기술수용모델을 활용하였다. 연구 결과, 구매의도에는 용이성과 유용성 모두 유의미한 영향을 미쳤으며, 용이성이 가지는 효과가 가장 큰 것으로 나타났다. 용이성은 연관된 경험이 많고, 혁신성이 높을수록 긍정적인 것으로 나타났다. 유용성은 지각된 위험이 낮고, 가격 효율성이 좋고, 사회적 영향이 클수록 긍정적인 것으로 나타났다. 본 연구는 물류 로봇의 수용에 영향을 미치는 요인을 과학적으로 분석함으로써 물류 로봇 개발과 마케팅 전략 수립에 이론적, 실무적 시사점을 제공한다.

Keywords

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