References
- Ahn, B. G.(2000). Fashion Trend Information Planning, Seoul: Hakmunsa, 45-46.
- Ahn, G. H.(2010). Fashion Marketing, Seoul: Soohaksa,
- Asubonteng, P., McCleary, K. J., & Swan, J. E.(1996). SERVQUAL revisited: a critical review of service quality. Journal of Services Marketing, 10(6), 62-81. https://doi.org/10.1108/08876049610148602
- Bell, S. S., Holbrook, M. B., & Solomon, M. R.(1991). Combining Esthetic and Social Value to Explain Preferences for Product Styles with the Incorporation of Personality and Ensemble Effects, Journal of Social Behavior and Personality, 6(6), 243-273.
- Bitner, M. J.(1992). Services Capes, Journal of Marketing, 56, 56-71.
- Cho, E. H.(2015). The Impacts of the Suitability and Attractiveness of the Dining Space Facade on Customer Awareness and Behavior Intention, Doctoral Dissertation, Graduate School of Tourism & Hospitality Kyonggi University
- Choi, M. J.(2010). Impacts of Aesthetic Factors of Synesthetic Product Design and their Suitability with Products on Product Evaluation: Focused on fMRI, Master's Thesis, Graduate School of Korea University.
- Choi, M. Y.(2009). Impacts of VMD Components on Fashion Brand Attitude and Store Revisit Intention, Costume, 59(7), 102-111.
- Choi, W. R.(2010). Study of Consumers' Participation and Emotional Response in the Service Industry, Doctoral Dissertation, Graduate School of Ulsan University.
- Clore, G. L., O. Andrew., & A. F. Mark.(1987). The Psychological Foundations of the Affective Lexicon, Journal of Personality and Social Psychology, 53(October), 751-755. https://doi.org/10.1037/0022-3514.53.4.751
- Cohen, J. B., & Areni, C. S.(1991). Affect and Consumer Behavior, in Handbook of Consumer Behavior, Eds. Thomas S. Robertson and Harold H. Kassarjian, Englewood Cliffs, NJ: Prentice-Hall, 188-240.
- Doo, Y.(2012). Impact of Brand Appeal on Consumers' Choice, Master's Thesis, Graduate School of Chonnam National University.
- Fishbein, M., & Ajzen, I.(1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading, Massachusetts: Addison-Wesley.
- Ha, S. M.(2016). Study of the Impact of the Type of VMD Expression through Service Design Methodology on Purchase Intention: Focused on Eco-friendly Cosmetic Brands, Master's Thesis, Graduate School of Design Content, Hongik University.
- Hak, H. G.(2014). Impacts of Service Quality in the Chinese Food Service Industry on Customers' Emotional Response and Behavior Intention: Focused on the Mediating Effect of Emotional Response, Master's Thesis, Graduate School of Hanyang University.
- Holbrook, M. B., & Batra, B. S.(1987). Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising, Journal of Consumer Research, 14(December), 404-420. https://doi.org/10.1086/209123
- Im, J. W., Kim, J. I., Hong, S. T. & Lee, Y. J.(2006). Consumer Behavior: Understanding and Marketing Strategic Utilization, Kyungmoonsa.
- Jang, H. Y.(2012). Impacts of VMD Cognitive Dimension of Fashion Stores on Consumers' Emotional Response and Purchase Intention: Focused on the Show Window Displays of Fashion Shops, Master's Thesis, Graduate School of Kyungpook National University.
- Jang, J. Y.(2016). Impacts of the Visual Complexity of Spaces on Consumers' Emotions and Approach Behavior, Master's Thesis, Graduate School of Seoul National University.
- Jeon, J. S.(2005). Study of Plans for the Reconstruction of Multicultural Type Basement Shopping Malls by Space Cognitive Characteristic Analysis, Master's Thesis, Graduate School of Architecture in Konkuk University.
- Jeong, J. Y.(2015). Impacts of the Dining Space Design of Hotel Restaurants on Behavior Intention: Focused on the Mediating Effect of Customers' Emotional Response, Master's Thesis, Graduate School of Tourism Administration, Kyonggi University.
- Jeong, M. K. & Han, H. R.(2015). VMD Characteristics by IMC Strategy, Fall Conference of the Korean Institute of Interior Design Journal, 2015(5), 65-70.
- Ji, K. H.(2017). Impacts of the Physical Environment of Ethnic Restaurants on Consumer Satisfaction and Recommendation Intention, Master's Thesis, Graduate School of Chungwoon University.
- Jo, J. S.(2014). Transition and Development of Communication Paradigm: Focused on Analysis of IMC Literature, The Korean Journal of Advertising, 25(8), 35-70. https://doi.org/10.14377/KJA.2014.11.30.35
- Jo, Y. S.(2006). Product Semiotics, Seoul: Communication Books, 97-102
- Kang, E. S.(2010). Impacts of the Suitability and Appeal of Dining Spaces on Customers' Evaluation of Restaurants, Doctoral Dissertation, Graduate School of Dongguk University.
- Kang, J. G.(2012). Experience Tourism, Seoul: Kimoonsa.
- Kang, M. O.(1996). Consumer Satisfaction according to Consumer Information Search Elements, Doctoral Dissertation, Graduate School of Konkuk University.
- Kang, S. I.(2016). Study of the Relationships of the Impacts among Coffee Shop Selection Property, Perceived Value and Behavior intention: Focused on the Moderating Effects of Emotional Responses, Master's Thesis, Graduate School of Woosong University.
- Kim, H. K.(2002). Study of the Systematization of Visual Merchandising (VMD) for Food Service Businesses, Master's Thesis, Graduate School of Kyonggi University.
- Kim, J. H.(2005). Study of Changes in Trend through an Analysis of Changes in Styles in Modern Interior Design, Master's Thesis, Graduate School of Hanyang University.
- Kim, J. H.(2017). Analysis of Causal Relations among Motivation for Escape from Daily Life, Field Experience of Tourist Destination and Healing Effect, Doctoral Dissertation, Graduate School of Kyonggi University.
- Kim, J. I.(2016). The Impact of VMD Characteristics on Brand Personality and Brand Attitude, Master's Thesis, Graduate School of Busan University.
- Kim, M. H.(1991). Study of Environmental Design Approach based on Human Behavior, Academic Journal, 21.
- Kim, S. H.(2009). International Tourism: Socio-cultur Interpretation of the International Tourism Phenomena, Seoul: Baeksang Publishing.
- Kim, S. M.(2011). Impacts of Brand Image on Customer Satisfaction and Revisit, Graduate School of Seokyeong University, Master's Thesis.
- Lee, G. J.(1996). Commercial Underground Space considering Environmental Perception-Cognitive Dimension, Department of Construction Engineering, Master's Thesis, Seoul National University.
- Lee, G. W.(2010). Impacts of Emotional Response according to the Consumption Propensity of the Users of Korean Restaurants on Behavior Intention: Focused on the Daejeon Area, Master's Thesis, Graduate School of Tourism Administration, Kyonggi University.
- Lee, H. N.(2014). Impacts of Consumer Evaluation of Domestic and Foreign SPA Brand VMD on Purchase Intention, Graduate School of Journalism and Communications, Master's Thesis, Hanyang University.
- Lee, M. K.(2006). Study of Visual Marketing Factors of Sale Spaces, Graduate School of Cultural Contents, Master's Thesis, Hoseo University.
- Lee, M. S., & Han, H. R.(2014). Impacts of VMD Components of Fashion Sale Spaces on Brand Affinity and Repurchase Intention, Korean Institute Of Interior Design Journal, 23(4), 120-128. https://doi.org/10.14774/JKIID.2014.23.4.120
- Lee, S. E., & Lim, S. J.(2008). Study of VMD Effect, Studies of Fashion Culture, 16(5), 796-810.
- Lee, S. K., & Kim, B. K.(2016). Serious Leisure Participation and the Stress Relief Process, Tourism studies, 40(2).
- Lee, S. M.(2007). Study of Interior Trend according to Style Analysis: Focused on Color Image of Living Magazines, Master's Thesis, Graduate School of Design, Ewha Womans University.
- Ludden, G. D. S., Schifferstein, H. N. J., & Hekkert, P. (2007b). Should Mary Smell like Biscuit? Investing Scents in Product Design, International journal of design, 3, 1-12.
- Mehrabian, A., & Russell, J. A.(1974). The basic Emotional Impact of Environments, Perceptual and Motor Skills, 38(1), 283-301. https://doi.org/10.2466/pms.1974.38.1.283
- Richard, Michael D., & Allaway, Arthur W.(1993). Service Quality Attributes and Choice Behaviour, Journal of Services Marketing, 7(1), 59-68. https://doi.org/10.1108/08876049310026105
- Moon, C. H.(2015). Impact of Restorative Service Scape of Complex Resorts on Customer Satisfaction and Loyalty: Focused on the Mediating Effect of Emotional Response, Doctoral Dissertation, Graduate School of Kyonggi University.
- Oliver, R. L.(1999). Whence Customer Loyalty, Journal of Marketing, 63, 33-44. https://doi.org/10.1177/00222429990634s105
- Oliver. R. L.(1997). Satisfaction: A Behavior Perspective on the Customer, Mc Graw-Hill, International Eds.
- Park, H. H & Jeon, J. O.(2004). Study of Fashion Brand Attitude Effect of VMD Components, Journal of the Korean Society of Clothing and Textiles, 225.
- Park, H. J.(2007). Study of the Relationships of Emotional Labor of the Staff in Western Family Restaurants with Customers' Emotional Response and Behavior Intention, Doctoral Dissertation, Graduate School of Dong-A University.
- Park, H. J.(2013). Study of the Impact of the Physical Environment of Hotel Kitchen on Job Satisfaction and Organizational Commitment, Doctoral Dissertation, Graduate School of Woosong University.
- Park, S. A.(2007). Study of Effective Strategy and Expression of Visual Merchandising (VMD), Master's Thesis, Graduate School of Ewha Womans University.
- Park, S. H.(2002). Study of Visual Merchandising (VMD) Activities on Consumers' Purchase Attitude: Focused on the Point of Contact with the Customers of Telecommunication Companies, Master's Thesis, Graduate School of Hongik University.
- Park, S. Y.(2007). Study of Identity Design of Korean Traditional Gourmet Restaurants, Master's Thesis, Graduate School of Seoul National University.
- Park, Y. H.(2016). Analysis of VMD Components of Fashion Stores of Imported Contemporary Designer Brands: Focused on the Relationship between Brand Image and Product Purchase Intention, Master's Thesis, Graduate School of Yonsei University.
- Puccinelli, N. M., Deshpande, R., & Isen, A. M.(2007). Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference, Journal of Business Research, 60(6), 640-648. https://doi.org/10.1016/j.jbusres.2006.06.014
- Richins, M. L.(1997). Measuring Emotions in the Consumption Experience, Journal of Consumer Research, 24(9), 127-146. https://doi.org/10.1086/209499
- Schultz, D. & Schultz, H.(2003). 5 Steps for Delivering Value & Measuring Return on Investment using Intergrated Marketing Communication.
- Seong, H. J., Lee, J. M., & Lee, H. H.(2013). Impacts of Experience Marketing and Visual Merchandising Components on Purchase Intention, Journal of the Korean Society of Design Culture, 19(3), 363-364
- Song, B. H., & Jeong, Y. K.(2016) Impacts of VMD of Coffee Shops on Brand Attitude and Purchase Intention, International Journal of Tourism and Hospitality Research, 30(5), 45-46.
- Ueo, J. A.(2000). Study of Success Factors According to Development of New Products in Food Service Alcohol Industries: Focused on the Success Factors of Beverages of J. and New Japanese Products, Master's Thesis, Graduate School of Tourism, Kyonggi University.
- Uhm, Y. S.(2016). Study of the Development of Education Models and Core Subjects by Fashion VMD Job Analysis, Doctoral Dissertation, Graduate School of Kyungsung University.
- Wan, Y. S.(2017). Study of the Impacts of Experience Value and Brand Image in Coffee Shops in China on Revisit Intention: Focused on the Mediating Effect of Emotional Response, Master's Thesis, Graduate School of Mokpo National University.
- Yang, K. M.(2006). Study of the Impacts of the Cues of Service Environment on Customers' Expectations and Purchasing Decisions, Master's Thesis, Kyonggi University.
- Yang, S. J.(2011). Impacts of the Physical Environment of Screen Golf Clubs on Revisit and Recommendation Intention, Master's Thesis, Graduate School of Incheon National University.
- Yun, N. R.(2013). Study of Consumer Response to Product Design Typicality and Balance, Master's Thesis, Graduate School of Korea University.
- 홍효숙(1996). 의료소비자의 구전 커뮤니케이션에 관한 연구, 석사학위논문, 세종대학교.