DOI QR코드

DOI QR Code

숙박 애플리케이션 재이용에 영향을 끼치는 요인과 개선 방향 제안 -야놀자와 여기어때를 중심으로-

Factors Affecting the Reuse of Accommodation Applications and Suggestions for Improvement for it -focusing on 'yarolga' and 'goodchoice'-

  • 박정훈 (홍익대학교 국제디자인전문대학원 디자인학전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Park, Jung-Hoon (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 투고 : 2018.05.30
  • 심사 : 2018.08.20
  • 발행 : 2018.08.28

초록

본 연구는 사용자가 숙박 애플리케이션을 사용하는 이유와 재사용하는 데 영향을 끼치는 요인을 조사할 것이며 더하여 사용자가 더욱 편리하게 사용할 수 있는 디자인을 제안하는데 목적이 있다. 여가활동을 즐기는 세대가 많아지고, 모바일 시장이 넓어지면서 O2O 서비스가 다양해졌다. 특히 여가활동에 가장 중요한 서비스는 숙박 서비스이다. 연구를 위해 20~30대 남녀 103명을 대상으로 숙박 애플리케이션 사용에 관련하여 설문조사를 하였고 조사 결과 사용자가 애플리케이션을 재사용하는 가장 큰 이유는 이벤트를 통한 할인 서비스였다. 더하여 설문조사 결과 중 사용자가 애플리케이션을 이용할 때 불편한 디자인 요소들을 모아 새롭게 디자인하여 제안해보고자 한다. 본 연구를 통해 숙박 애플리케이션을 사용하는 사용자들이 원하는 서비스를 개선하여 앞으로의 숙박 시장이 국내뿐 아니라 해외시장으로도 넓게 확장할 수 있기를 기대한다.

The purpose of this study is to investigate the reasons for users to use accommodation applications and thefacts that affect reuse, and to suggest a design that can be used more conveniently for users. O2O services have diversified as more generations are enjoying leisure activities and the mobile market is expanding. Especially, the most important service in leisure activities is accommodation service. For the study, we surveyed about using accommodation application for 103 men and women in their 20s and 30s. Surveys shows that the main reason for users to reuse application is discounted services through events. Therefore, we will suggest anew design by collecting the inconveniences of users when using applications. We hope that the accommodation market can be expanded not only in Korea but also overseas markets by improving the services users, who use accommodation application, want though this study.

키워드

참고문헌

  1. M. WALL. (2017). A Comparative Study on the Selection Factors and Satisfaction of the Accommodation Application between Korean and Chinese Consumers. Doctoral dissertasion. Konkuk University. Seoul.
  2. J. S. ANN. (2013). Imporoving the User experience Design of Hospitality Rental Service Applications - Based on Yanolja and Airbnb -. Journal of Brand Design Association of Korea, 15(4), 5-11.
  3. Naver dictionary. O2O[Online to offline]. https://terms.naver.com.
  4. M. B. PARK. (2017). Change the market of accommodation application. Mobyinside(Online). https://m.post.naver.com
  5. H. J. KIM. (2007). User's Attributes of Economy Sharing Lodging Service Influencing the Intention to Patronize. Ph.D. SeJong University. Seoul.
  6. H. Y. CHOI, (2012. May). A Study on the thesis of tourism accommodation for lodging business development. Korean Hospitality and Tourism Academy, 21(1), 83-96.
  7. S. Y. JO. (2016). How was accommodation O2O at this year?. IT(Online). http://www.econovill.com.
  8. D. J. CHOI. (2016). Analysis on Determinants of Airbnb Rent Price : in the case of the Seoul metropolitan area. Ph.D. Konkuk University. Seoul.
  9. H. J. LEE. (2003). A study of customer satisfaction of the mobile internet services provided by the mobile telecommunications companies in Korea. Ph.D. Sejong University. Seoul.
  10. D. Y. KIM. (2016). Analyze accommodation O2O Market. Celculture(Online). https://m.post.naver.com.
  11. J. G. KIM, & M. N. JEON. (2011. June). A literature review on mobile service marketing in Korea. Journal of Service marketing, 4(1), 24-38.
  12. S. H. SEOK. (2017). Raising the market of accommodation application. Appstory(Online). https://m.post.naver.com //viewer/postView.nhn?volumeNo=8332271&memberNo=15460786&vType=VERTICAL
  13. T. M. LEE, (2009). Mobile Internet Service Quality. Choon chung : NRF.
  14. E. B. KIM, & H. S. YANG. (2017. May). The Effect of Service Quality and Company Reputation on Customer Satisfaction and Loyalty in Mobile Payment: Moderating Effects of Switching Barriers. 7(2), 17-41.
  15. C. Y. LEE. (2016). A Study of Factors Affecting the Intention to Participate in Shared Accommodation : Focused on 'Airbnb'. Ph.D. Soong Sil University. Seoul.