Acknowledgement
This research was supported by the Institute of Management Research, Seoul National University.
References
- Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(8), 347-356.
- Aggarwal, P. (2004). The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior. Journal of Consumer Research, 31(1), 87-101.
- Bagozzi, R. P. & Dholakia, U. M. (2006). Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities. International Journal of Research in Marketing, 23(1), 45-61.
- Barlow, J. & Stewart, P. (2004). Branded Customer Service: The New Competitive Edge. San Francisco: Berrett-Koehler Publishers.
- Bearden, W. O., Malhotra, K. M., & Uscategui, H. K. (1998). Customer Contact and the Evaluation of Service Experiences: Propositions and Implications for the Design of Services. Psychology & Marketing, 15(8), 793-809.
- Cacioppo, J. T., Glass, C. R., & Merluzzi, T. V. (1979). Self-Statements and Self-Evaluations: A Cognitive-Response Analysis of Heterosocial Anxiety. Cognitive Therapy and Research, 3(3), 249-262.
- Chaudhuri, A. & Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93.
- Cialdini, R. B. (1993). Influence: The Psychology of Persuasion. New York: Collins Inc.
- Costrich, N., Feinstein, J., Kidder, L., Marecek, J., & Pascale, L. (1975). When Stereotypes Hurt: Three Studies of Penalties for SexRole Reversals. Journal of Experimental Social Psychology, 11(6), 520-530.
- Crawford, M. T., Sherman, S. J., & Hamilton, D. L. (2002). Perceived Entitativity, Stereotype Formation, and the Interchangeability of Group Members. Journal of Personality and Social Psychology, 83(5), 1076-1094.
- Fenigstein, A., Scheier, M. F., & Buss, A. H. (1975). Public and Private Self-Consciousness: Assessment and Theory. Journal of Consulting and Clinical Psychology, 43(4), 522-527.
- Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24(4), 343-373.
- Goodman, J. K., Cryder, E. C., & Cheema, A. (2013). Data Collection in a Flat World: The Strengths and Weaknesses of Mechanical Turk Samples. Journal of Behavioral Decision Making, 26(3), 213-224.
- Hayes, A. F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. New York: Guilford Press.
- Huber, J. & McCann, J. (1982). The Impact of Inferential Beliefs on Product Evaluations. Journal of Marketing Research, 19(3), 324-333.
- Ind, N. (2003). Inside Out: How Employees Build Value. Journal of Brand Management, 10(6), 393-402.
- Jackson, L. A. & Cash, T. F. (1985). Components of Gender Stereotypes: Their Implications for Inferences on Stereotypic and Nonstereotypic Dimensions. Personality and Social Psychology Bulletin, 11(3), 326-344.
- Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.
- Krishna, A. (2016). A Clearer Spotlight on Spotlight: Understanding, Conducting and Reporting. Journal of Consumer Psychology, 26(3), 315-324.
- Kunda, Z. & Kathryn, C. O. (1995). Maintaining Stereotypes in the Face of Disconfirmation: Constructing Grounds for Subtyping Deviants. Journal of Personality and Social Psychology, 68(4), 565-579.
- Leary, M. R. (1983). Social Anxiousness: The Construct and Its Measurement. Journal of Personality Assessment, 47(1), 66-75.
- Mitchell, C. (2002). Selling the Brand Inside. Harvard Business Review. 80(1), 99-101.
- Oppenheimer, D. M., Meyvis, T., & Davidenko, N. (2009). Instructional Manipulation Checks: Detecting Satisficing to Increase Statistical Power. Journal of Experimental Social Psychology, 45(4), 867-872.
- Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic Brand Concept-Image Management. Journal of Marketing, 50 (10), 135-145.
- Pounders, K. R., Babin, B. J., & Close, A. G. (2015). All the Same to Me: Outcomes of Aesthetic Labor Performed by Frontline Service Providers. Journal of the Academy of Marketing Science, 43(6), 670-693.
- Rafaeli, A., Dutton, J., Harquail, C. V., & Mackie-Lewis, S. (1997). Navigating by Attire: The Use of Dress by Female Administrative Employees. Academy of Management Journal, 40(1), 9-45.
- Rao, A. R. & Monroe, K. B. (1988). The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations. Journal of Consumer Research, 15(2), 253-264.
- Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality. Journal of Marketing, 58(4), 28-36.
- Schlenker, B. R. & Leary, M. R. (1982). Social Anxiety and Self-Presentation: A Conceptualization Model. Psychological Bulletin, 92(3), 641-669.
- Sirianni, N. J, Bitner, M. J., Brown, S. W., & Mandel, N. (2013). Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning. Journal of Marketing, 77(6), 108-123.
- Spiller, S. A., Fitzsimons, G. J., Lynch, Jr. J. G., & McClelland, G. H. (2013). Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression. Journal of Marketing Research, 50(2), 277-288.
- Teas, R. K. & Agarwal, S. (2000). The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value. Journal of the Academy of Marketing Science, 28(2), 278-290.
- Wan, L. C. & Wyer, R. S. (2015). Consumer Reactions to Attractive Service Providers: Approach or Avoid?. Journal of Consumer Research, 42(8), 578-595.
- Warhurst, C., Nickson, D., Witz, A., & Cullen, A. M. (2000). Aesthetic Labour in Interactive Service Work: Some Case Study Evidence from the 'New' Glasgow. Service Industries Journal, 20(3), 1-18.
- Weber, R. & Crocker, J. (1983). Cognitive Processes in the Revision of Stereotypic Beliefs. Journal of Personality and Social Psychology, 45(5), 961-977.
- Wentzel, D. (2009). The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes. Journal of the Academy of Marketing Science, 37(3), 359-374.
- Wenzel, A. & Emerson, T. (2009). Mate Selection in Socially Anxious and Nonanxious Individuals. Journal of Social and Clinical Psychology, 28(3), 341-363.