References
- Basuroy, S., Chatterjee, S., and Ravid, S. A., "How critical are critical reviews? The box office effects of film critics, star power, and budgets", Journal of Marketing, Vol. 67, No. 4, 2003, pp. 103-117. https://doi.org/10.1509/jmkg.67.4.103.18692
- Berger, C. R. and Calabrese, R. J., "Some explorations in initial interaction and beyond : Toward a developmental theory of interpersonal communication", Human Communication Research, Vol. 1, No. 2, 1974, pp. 99-112. https://doi.org/10.1111/j.1468-2958.1975.tb00258.x
- Cao, Q., Duan, W., and Gan, Q., "Exploring determinants of voting for the 'helpfulness' of online user reviews : A text mining approach", Decision Support Systems, Vol. 50, No. 2, 2011, pp. 511-521. https://doi.org/10.1016/j.dss.2010.11.009
- Channel Advisor, 2010 Consumer Shopping Habits Survey, 2010.
- Channel Advisor, 2011 Global Consumer Shopping Habits Survey, 2011.
- Chatterjee, P., "Online review : do consumers use them?", Advances in Consumer Research, Vol. 28, 2001, pp. 129-133.
- Chen, P. Y., Wu, S. Y., and Yoon, J., "The impact of online recommendations and consumer feedback on sales", Proceedings of the International Conference on Information Systems, 2004, pp. 711-724.
- Chen, Y., Fay, S., and Wang, Q., "Marketing implications of online consumer product reviews", Business Week, Vol. 7150, 2003, pp. 1-36.
- Chevalier, J. A. and Mayzlin, D., "The effect of word of mouth on sales : Online book reviews", Journal of Marketing Research, Vol. 43, No. 3, 2006 pp. 345-354. https://doi.org/10.1509/jmkr.43.3.345
- Clemons, E. K., Gao, G. G., and Hitt, L. M., "When online reviews meet hyperdifferentiation : A study of the craft beer industry", Journal of Management Information Systems, Vol. 23, No. 2, 2006, pp. 149-171. https://doi.org/10.2753/MIS0742-1222230207
- Dellarocas, C., "The digitization of word of mouth : Promise and challenges of online feedback mechanisms", Management science, Vol. 49, No. 10, 2003, pp. 1407-1424. https://doi.org/10.1287/mnsc.49.10.1407.17308
- Duan, W., Gu, B., and Whinston, A. B., "Do online reviews matter? An empirical investigation of panel data", Decision support systems, Vol. 45, No. 4, 2008, pp. 1007-1016. https://doi.org/10.1016/j.dss.2008.04.001
- Elliott, K. M., Understanding consumer-to consumer influence on the web(Doctoral dissertation), 2004.
- Forman, C., Ghose, A., and Goldfarb, A., "Competition Between Local and Electronic Markets : How the Benefit of Buying Online Depends on Where You Live", Management Science, Vol. 55, No. 1, 2009, pp. 47-57. https://doi.org/10.1287/mnsc.1080.0932
- Godes, D. and Mayzlin, D., "Using online conversations to study word-of-mouth communication", Marketing Science, Vol. 23, No. 4, 2004, pp. 545-560. https://doi.org/10.1287/mksc.1040.0071
- Granovetter, M., "The strength of weak ties", American Journal of Sociology, Vol. 78, No. 6, 1973, pp. 1360-1380. https://doi.org/10.1086/225469
- Hu, N., Liu, L., and Zhang, J. J., "Do online reviews affect product sales? The role of reviewer characteristics and temporal effects", Information Technology and Management, Vol. 9, No. 3, 2008, pp. 201-214. https://doi.org/10.1007/s10799-008-0041-2
- Kim, C. H., "The Influences of Internet WOM (word Of Mouth) Information Valence and Contents to WOM Effects-Focus on Cell-Phone Purchasing for Student via Online WOM", Korea Association for International Commerce and Information, Vol. 8, No. 4, 2006, pp. 23-41.
- Mudambi, S. M. and Schuff, D., "What makes a helpful online review? A study of customer reviews on Amazon.com", MIS Quarterly, Vol. 34, 2010, pp. 185-200. https://doi.org/10.2307/20721420
- Nelson, P., "Advertising as Information", Journal of Political Economy, Vol. 82, No. 4, 1974, pp. 729-754. https://doi.org/10.1086/260231
- Park, J. Y. and Yu, Y. S., "A Study on the Influence of Online Word-Of-Mouth Information's Direction on Word-Of-Mouth Effects : Focusing on the Moderating Effects of Brand Recognition", Korea Information Technology Service Industry Association, Vol. 8, No. 3, 2011, pp. 15-28.
- Reichheld, F. F., "The one number you need to grow", Harvard Business Review, Vol. 81, No. 12, 2003, pp. 46-55.
- Son, J. A. and Rlee, E. Y., "The effects on Information Characteristics(Direction, Consensus) on Word-of-Mouth Performance in Online Apparel Shopping", Journal of the Korean Society of Clothing and Textiles, Vol. 31, No. 8, 2007, pp. 1157-1167. https://doi.org/10.5850/JKSCT.2007.31.8.1157
- Son, J. Y. and Eo, S. H., "An Effect of Directiveness of Online Transmissive Information When Purchasing Cosmetics Online on Purchase Intention of Consumer", Journal of korea Social Cosmentics, Vol. 14, No. 3, 2008, pp. 929-945.
Cited by
- 온라인 후기 탐색이 기존 구매자의 구매 만족도에 미치는 영향의 국가 간 비교연구 vol.27, pp.6, 2018, https://doi.org/10.21219/jitam.2020.27.6.053
- 온라인 리뷰의 텍스트 마이닝에 기반한 한국방문 외국인 관광객의 문화적 특성 연구 vol.29, pp.4, 2018, https://doi.org/10.5859/kais.2020.29.4.171
- 온라인 쇼핑몰에서의 리뷰 속성이 브랜드 태도, 구매결정 및 온라인 구전의도에 미치는 영향 vol.19, pp.7, 2018, https://doi.org/10.14400/jdc.2021.19.7.113