References
- Aaker, D., & Keller, K. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27-41. https://doi.org/10.2307/1252171
- Abosag, I., Roper, S., & Hind, D. (2012). Examining the relationship between brand emotion and brand extension among supporters of professional football clubs. European Journal of Marketing, 46(9), 1233-1251. doi:10.1108/03090561211247810
- Ahn, J., Park, J., & Hyun, H. (2018). Luxury product to service brand extension and brand equity transfer. Journal of Retailing and Consumer Services, 42, 22-28. doi:10.1016/j.jretconser.2018.01.009
- Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
- Ambler, T., & Styles, C. (1996). Brand development versus new product development: Towards a process model of extension decisions. Marketing Intelligence & Planning, 14(7), 10-19. doi:0.1108/10610429710186752 https://doi.org/10.1108/02634509610152664
- Apostolopoulou, A. (2002). Brand extensions by US professional sports teams: Motivations and keys to success. Sport Marketing Quarterly, 11(4), 205-214.
- Arnold, K. (2015, September 14). Retailers score big with high-end college goods. Orlando Sentinel. Retrieved January 22, 2017, from http://www.orlandosentinel.com/business/os-high-end-college-gear-20150914-story.html
- Ashforth, B.E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14, 20-39. doi: 10.5465/amr.1989.4278999
- Battersby, G., & Grimes, D. (1999). Licensing update. New York, NY: Aspen Law & Business.
- Burns, L.D., & Bryant, N.O. (2002). The business of fashion. New York, NY: Fairchild.
- Chowdhury, H.K. (2007). An investigation of consumer evaluation of brand extensions. International Journal of Consumer Studies, 31(4), 377-384. doi:10.1111/j.1470-6431.2006.00568.x
- Dwek, R. (1993, September). Brand extension: Extras put the bite on rivals. Marketing, 23, 2.
- Dodds, W.B., Monroe, K.B., & Grewal, D. (1991). Effects of price, brand and store information on buyers' product evaluations. Journal of Marketing Research, 28, 307-319. doi:10.2307/3172866
- Eggert, A., & Ulaga, W. (2002). Customer perceived value: A substitute for satisfaction in business markets? The Journal of Business & Industrial Marketing, 17, 107-118. doi:10.1108/08858620210419754
- Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. doi:10.2307/3151312
- Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effects of store name, brand name and price discounts on consumers' evaluations and purchase intentions. Journal of Retailing, 74(3), 31-52.
- Grossman, R.P. (1997). Co-branding in advertising: developing effective associations. Journal of Product & Brand Management, 6, 191-201. doi:10.1108/10610429710175709
- Hair, J., Black, W., Babin, B., & Anderson, R. (2009). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Prentice-Hall.
- Heitner, D. (2014, June 17). Sports licensing soars to $698 million in royalty revenue. Forbes. Retrieved January 20, 2017, from https://www.forbes.com/sites/darrenheitner/2014/06/17/sports-licensing-soars-to-698-million-in-royalty-revenue/#2bc1f60d756b
- Hem, L.E., & Iversen, N.M. (2003). Transfer of brand equity in brand extension: The importance of brand loyalty. Advanced Consumer Research, 30(1), 72-79. https://doi.org/10.1086/374697
- Hogg, M.A., & Vaughan, K.L. (2002). Social psychology. London, UK: Prentice Hall.
- Janoff, B. (2014, August 7). The new college spirit: University licensed merchandise retail market his $4.6B", NYSportsJournalism.com. Retrieved January 22, 2018, from http://www.nysportsjournalism.com/college-merch-sales-hit-46b-86/2014/8/7/that-new-college-spirit-university-licensed-merchandise-reta.html
- Johnson, K.K.P., & Kim, H. (2013). Relationship of parenting style and perceived value of characterized children's fashion products. Journal of Fashion Business, 17(3), 15-29. doi:10.12940/jfb.2013.17.3.15
- Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. doi:10.2307/1252054
- Keller, K.L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29(4), 595-600. doi:10.1086/346254
- Keller, K.L., & Aaker, D.A. (1992). The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29(1), 35-60. https://doi.org/10.2307/3172491
- Kim, C.K., Lavack, A.M., & Smith, M. (2001). Consumer evaluation of vertical brand extensions and core brands. Journal of Business Research, 52, 211-222. doi:10.1016/S0148-2963(99)00107-1
- Kim, J., Lim, J., & Bhargava, M. (1998). The role of affect in attitude formation: A classical conditioning approach. Academy of Marketing Science Journal, 26, 143-152. doi: 10.1177/0092070398262005
- Koo, I. (2011). The effects of demographic factors on children's wear brand preference and their reasons, and brand evaluation. Journal of Fashion Business, 15(3), 32-50.
- Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control. (7th ed.). Englewood Cliffs, NJ: Prentice-Hall.
- Kwak, D., Kwon Y., & Lim, C. (2015). Licensing a sports brand: Effects of team brand cue, identification, and performance priming on multidimensional and values and purchase intention. Journal of Product & Brand Management, 24(3), 198-210. doi:10.1108/JPBM-05-2014-0579
- Kwon, H., & Armstrong, K.L. (2006). Impulse purchase of sport team licensed merchandise: What matters? Journal of Sport Management, 20, 101-119. doi:10.1123/jsm.20.1.101
- Kwon, H., Park, J.H., & Lennon, S.J. (2002). The effect of university identification on the attitude and purchase intension toward school licensed apparel. Proceedings of the 2002 International Textile and Apparel Association Conference. Retrieved January 18, 2017, from http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/10803/rec/6
- Kwon, H.H., Trail, G., & James, J.D. (2007). The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel. Journal of Sport Management, 21(4), 540-554. https://doi.org/10.1123/jsm.21.4.540
- Lee, D., & Trail, G.T. (2012). Confirmatory analysis of the athletic team merchandise model. Measurement in Physical Education and Exercise Science, 16(2), 101-118. doi:10.1080/1091367X.2012.657555
- Mael, F., & Ashford, B.E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13, 103-123. doi:10.1002/job.4030130202
- Mamudi, S. (2012, March 15). College-licensed apparel tops sports market. MarketWatch. Retrieved January 4, 2017, from http://www.marketwatch.com/story/college-licensed-apparel-tops-sports-market-2012-03-15
- Netemeyer, R.G., Krishnana, B., Pulling, C., Wang, G., Yagci, M., & Dean, D. (2004). Developing and validating measures of facets of customer-based brand equity. Journal of Business Research, 57, 209-224. doi:10.1016/S0148-2963(01)00303-4
- Oakes, P., & Turner, J.C. (1986). Distinctiveness and the salience of social category memberships: Is there an automatic perceptual bias towards novelty? Journal of Social Psychology, 16, 325-344. doi:10.1002/ejsp.2420160403
- Park, E., & Lee, S. (2012). Effects of price attitude toward apparel products on shopping values and consumption behavior, Journal of Fashion Business, 16(6), 109-126. doi:10.12940/jfb.2012.16.6.109
- Park, J., & Park, J. (2007). Multichannel retailing potential for university-licensed apparel. Clothing & Textiles Research Journal, 25(1), 58-73. doi:10.1177/0887302X06296867
- Park, E., & Lee, S. (2012). Effects of price attitude toward apparel products on shopping values and consumption
- Reast, J.D. (2005). Brand trust and brand extension acceptance: The relationship. Journal of Product & Brand Management, 14(1), 4-13. doi:10.1108/10610420510583707
- Saritas, A., & Penez, S. (2017). Factors of purchasing decision and Measuring brand loyalty: An empirical study of automotive sector. Journal of Marketing & Management. 8(1), 1-10. https://doi.org/10.1080/0267257X.1992.9964173
- Sweeny, J.C., Soutar, G.N., Whiteley, A., & Johnson, L.W. (1996). Generating consumption value items: A parallel interviewing process approach. Asia Pacific Advances in Consumer Research, 2(1), 108-115.
- Tapp, A., & Clowes, J. (2002). From 'carefree casuals' to 'professional wanderers': Segmentation possibilities for football. European Journal of Marketing, 36(11/12), 1248-69. doi:10.1108/03090560210445164
- Zeithaml, V.A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(July), 2-22. doi:10.2307/1251446