Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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The Benchmark Model of Servitization through Similar Company Cases

유사 기업사례를 통한 서비스화 벤치마크 모델

  • Na, Changyup (Global Business Cooperation Department, KOTRA) ;
  • Baek, Dong Hyun (Department of Business Administration, Hanyang University)
  • 나창엽 (코트라 글로벌기업협력실) ;
  • 백동현 (한양대학교 경상대학 경영학부)
  • Received : 2018.04.23
  • Accepted : 2018.05.09
  • Published : 2018.06.30
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Abstract

Research in the Servitization of Manufacturing has become focused more on cases than concepts over the past decade. This is because governments have emphasized some practical research with policies to support their industries. Manufacturers need differentiated strategies to gain competitiveness by servitization in the global market. They should examine how common servitization has become in the same industries and markets. They should also make sure how it works and for what purpose it is done since it is necessary to make the best decision to be able to distribute the limited resources most effectively to defeat the global competitors. South Korea has the sixth largest trade volume in the world, but Korean SMEs' marketing capabilities fall short compared to that of major global companies. This paper seeks to develop the proper model and its application for the servitization with global cases which are recommended for Korean SMEs. They need to check the urgency in servitization according to their products, industries and target markets. In addition, factors such as purposes, time and types of the servitization are examined to see how they are related each other. The most significant implication of this study is that the processes for early-stage companies in servitazation are modeled to help them make the best choices.

Keywords

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