Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on Children's Cosmetics Based on Analyzing Internet News and Best Items

인터넷 기사와 Best Item 분석을 통해 살펴본 어린이 화장품 연구

  • 심준영 (전주대학교 가정교육과)
  • Received : 2018.04.17
  • Accepted : 2018.05.08
  • Published : 2018.05.30
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Abstract

The number of children wearing make-up is increasing. "Children's cosmetics" is not a legal term though it is commonly used. The purpose of this study is to analyze discussions on children's cosmetics based on news articles found on the internet. This study also identifies what products are being distributed as children's cosmetics. Keyword searches were conducted using internet portal sites. Information was extracted from news articles and Best Item 100 for children's cosmetics. The results of analyzing news articles and Best Item 100 lists are as follows : 1. There were two main discussion topics in news articles. The first topic was related to marketing(the branding and trends of children's cosmetics). The other topic was about government regulations(side effects, harmful ingredients, control, regulations, attention, proper product usage, product categorization, and the overall safety of children's cosmetics). By 2014, many articles had covered government control and regulation. However, since 2017, news articles have focused on the product categorization and the concern for overall safety has dramatically increased. 2. Three different product categories have appeared in the Best Item 100; they are cosmetics, toys, and other products. In market, consumers recognized children's cosmetics as cosmetics and also as toys. Between 2017 and 2018's Best Item, other products are dramatically down, color cosmetics and single cosmetics are on the rise, and the purchase of domestic products has increased.

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References

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