Figure 1. The Social Responsibility Category of a Company
Figure 2. Cases of Cultural Marketing
Figure 3. Research Model
Table 1. 5 types of Culture Marketing
Table 2. Survey Configuration
Table 3. Demographic Characteristics of Sample
Table 4. Overall Model Fit
Table 5. Analysis of Discriminant Validity
Table 6. Result of Hypothesis Test
Table 7. Result of Moderator Variable Effect
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