Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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To Reveal or Conceal? Understanding the Notion of Privacy among Individuals

  • Sana Ansari (Management Information Systems, Indian Institute of Management Raipur) ;
  • Sumeet Gupta (Department of Operations and Systems, Indian Institute of Management Raipur)
  • Received : 2018.03.08
  • Accepted : 2018.10.08
  • Published : 2018.12.31
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Abstract

What is individuals' privacy notion, and does it change with the social roles taken up by them? We explored these questions using a qualitative interpretive research approach. We found that individuals have mixed notion of privacy. Individuals view privacy either as a commodity or as a control. Further, we found that an individual's privacy notion is a function of their social role within the society and their privacy preferences. Our research points to the importance of expanding the notion of privacy to encompass a broader understanding of privacy preferences. We theorize our findings using social penetration theory and presents a privacy model which provides the logical framework for interpreting people's views on privacy.

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