복식문화연구 (The Research Journal of the Costume Culture)

  • 제26권2호
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  • Pages.233-250
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  • 2018
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  • 1226-0401(pISSN)
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  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
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강릉 이미지를 활용한 패션문화상품 개발 방안 연구

A study on the fashion cultural product development with Gangneung image

  • 권진 (강릉원주대학교 패션디자인학과) ;
  • 엄소희 (강릉원주대학교 패션디자인학과) ;
  • 이영숙 (강릉원주대학교 패션디자인학과) ;
  • 김용문 (강릉원주대학교 패션디자인학과) ;
  • 우현리 (강릉원주대학교 패션디자인학과)
  • Kwen, Jin (Dept. of Fashion Design, Gangneung-Wonju National University) ;
  • Um, Sohee (Dept. of Fashion Design, Gangneung-Wonju National University) ;
  • Lee, Youngsuk (Dept. of Fashion Design, Gangneung-Wonju National University) ;
  • Kim, Yongmun (Dept. of Fashion Design, Gangneung-Wonju National University) ;
  • Woo, Hyunri (Dept. of Fashion Design, Gangneung-Wonju National University)
  • 투고 : 2017.12.15
  • 심사 : 2018.04.24
  • 발행 : 2018.04.30
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초록

This study examined images typical to this city and explored ways to develop cultural products using these images. Researchers reviewed literature about fashion cultural products and related previous research, and then conducted a closed-ended survey to analyze universal fashion preferences. For the examination material, such a way was used as information data base and network review inside and outside the country, dissertation screen, and published media including separate volumes. The following are considering points in the developing process. First, the study identified design, color, price, practicality and quality as factors that should be taken into consideration when using the image of Gangneung. In particular, it determined that the image needs to reflect a modern sensibility while maximizing its representation of local culture. Second, Gangneung's symbolic image should incorporate the sea, Gyeongpo, and coffee. In other words, the sea, Gyeongpo, and coffee should receive top symbolic priority. Third, from a development perspective, the most appropriate items for displaying the image include t-shirts, keychains, umbrellas, or other accessories, since these items are easily available in terms of price. In sum, this study highlighted the necessity of reconsidering Gangneung's currents ymbolic image, suggesting that a new image should be developed. Developing a typical fashion cultural product image will enrich Gangneung's cultural industry and the distribution of newly designed products will improve the localeconomy.

키워드

참고문헌

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