감성과학 (Science of Emotion and Sensibility)

  • 제21권1호
  • /
  • Pages.91-98
  • /
  • 2018
  • /
  • 1226-8593(pISSN)
  • /
  • 2383-613X(eISSN)
한국감성과학회 (Korean Society for Emotion and Sensibility)
권호 표지
DOI QR코드

DOI QR Code

The Influence of Proportion Preference in Automotive Design: Comparison Between Japanese and German Automobiles

  • Jung, Joo Young (Department of Industrial Design, Delft University of Technology)
  • 투고 : 2018.01.22
  • 심사 : 2018.02.28
  • 발행 : 2018.03.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this study is to reveal concrete evidence on how aesthetic preference is applied in product design by countries. Since the 19th century, the proportion has been examined various times, and the conclusions consistently showed the strong preference for the golden ratio (1:1.618). However, previous studies are mainly focused on western products that were designed by western designers, so when the same experiment conducted for the first time in Asia with the question of 'Is the Asian subjects also likes the golden ratio?', the result clearly revealed that Korean subjects have a significant preference for the root ratio (1:1.414) and perfect square (1:1). It demonstrates that proportion preference might be different by countries, and it also influences on everyday products. Moreover, there is not enough evidence of Asian product proportions. For this reason, this study will strive to expand the knowledge on Asian aesthetic preference by focusing on Japanese automobiles that were designed and produced in Japan. 55 iconic Japanese automobiles were analyzed for proportion and compared with 50 iconic German automobiles. The result shows that Japanese automobiles have a shorter length of 7:10 (1:1.414) ratio than German automobiles with 13:23 (1:1.769) ratio. This result proves that there is the difference in preference for the proportion of Japan and Germany, and it has already influenced on automobile proportions. This result has a strong value that finding the most appropriate proportion of automotive design is a major issue in new product development, so this can be adapted to various fields of the design process where strong cultural value exists.

키워드

참고문헌

  1. Akhtaruzzaman, M., & Shafie, A. A. (2011). Geometrical substantiation of Phi, the golden ratio and the baroque of nature, architecture, design and engineering. International Journal of Arts, 1(1), 1-22. DOI: 10.5923/j.arts.20110101.01
  2. Asensio, A., & Bouchenoire, J. L. (2003). Steering the brand in the auto industry. Design Management Review, 14(1), 10-18. DOI: 10.1111/j.1948-7169.2003.tb00334.x
  3. Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. The Journal of Marketing, 16-29. DOI: 10.2307/1252116
  4. Bluntzer, J. B., Ostrosi, E., & Sagot, J. C. (2015). Styling of cars: is there a relationship between the style of cars and the culture identity of a specific country?. Proceedings of the Institution of Mechanical Engineers, Part D: Journal of Automobile Engineering, 229(1), 38-51. DOI: 10.1177/0954407013517221
  5. Carbon, C. C. (2010). The cycle of preference: Longterm dynamics of aesthetic appreciation. Acta Psychologica, 134(2), 233-244. DOI: 10.1016/j.actpsy.2010.02.004
  6. Coglianese, C. (2000). Globalization and the design of international institutions. Governance in a Globalizing World, 297-318.
  7. Desmet, P. (2002). Designing emotions. Doctoral dissertation, Delft University of Technology, Delft, the Netherlands. DOI:10.2752/146069203789355444
  8. Elam, K. (2001). Geometry of design: studies in proportion and composition. Princeton Architectural Press. DOI: 10.1162/leon.2003.36.5.413
  9. Gerald, F. B. (2011). Illustrated elements of art and principles of design. US: Crystal Productions
  10. Green, C. D. (1995). All that glitters: A review of psychological research on the aesthetics of the golden section. Perception, 24(8), 937-968. DOI: 10.1068/p240937
  11. Hustwit, G. (2009). Objectified [Film]. United States: Pixel Productions.
  12. Jones, P. L. ( 1991). Taste today. New York: Pergamon Press.
  13. Japan, S. O. A. E. O. (1994). 240 Landmarks of japanese automotive technology retrieved 22.10, 2012, from http://www.jsae.or.jp/autotech/index_e.html
  14. Jung, J., & Badke-Schaub, P. (2017). The Impact of aesthetic preference in product design-golden ratio and Korean's preference proportion. Archives of Design Research, 30(4), 5-15. DOI: 10.15187/adr.2017.11.30.4.5
  15. Karjalainen, T. M. (2007). It looks like a Toyota: Educational approaches to designing for visual brand recognition. International Journal of Design, 1(1), 67-81.
  16. Ueki-Polet, K. (2009). Less and More: The Design Ethos of Dieter Rams; Suntory Museum, Osaka, 15 November 2008-25 January 2009. Museum Fur Angewandte Kunst, Frankfurt Am Main, 22 May-5 September 2010.
  17. Lewicki, P. (2013). Nonconscious social information processing. Elsevier.
  18. Luccarelli, M., Lienkamp, M., Matt, D., & Spena, P. R. (2014). Automotive design quantification: parameters defining exterior proportions according to car segment (No. 2014-01-0357). SAE Technical Paper. DOI: 10.4271/2014-01-0357
  19. Luccarelli, M., Matt, D. T., Russo, S. P., & Lienkamp, M. (2014). Purpose design for electric cars: parameters defining exterior vehicle proportions. TU Munchen.
  20. McKim, R. H. (1972). Experiences in visual thinking. RH McKim Brooks/Cole, Monterey, CA, USA. DOI: 10.2307/429057
  21. Nussbaum, B. (1993). Hot products. Business Week, 7, 54-57. DOI: 10.1016/0737-6782(94)90124-4
  22. Pressman, A. (2012). Interview with Wolfgang Egge. Auto Motor und Sport, 11.
  23. Pye, D. (1978). Nature and aesthetics of design: Barrie and Jenkins.
  24. Sparke, P. (2009). Japanese design. The Museum of Modern Art.
  25. Veryzer Jr, R. W. (1993). Aesthetic response and the influence of design principles on product preferences. Advances in Consumer Research, 20(1), 224-228.
  26. Wolfgang B., Z. M. (2011). Deutsche Auto-Ikonen 50 Unvergessene Modelle. Bielefeld: Delius Klassing.
  27. Yamamoto, M., & Lambert, D. R. (1994). The impact of product aesthetics on the evaluation of industrial products. Journal of Product Innovation Management, 11(4), 309-324. DOI: 10.1111/1540-5885.1140309
  28. Yao, T. H., Sun, C. Y., & Lin, P. C. (2013). Modern Design in Taiwan: The Japanese Period, 1895-1945. Design Issues, 29(3), 38-51. DOI: 10.1162/desi_a_00220