Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effect of Physical Self-concept on Sportswear Dependence and Psychological Happiness

신체적 자기개념이 스포츠웨어 의존성 및 심리적 행복감에 미치는 영향

  • Received : 2018.10.01
  • Accepted : 2018.11.13
  • Published : 2018.12.31
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Abstract

This study investigates the effect of physical self-concept and sportswear dependence on psychological happiness for women over 20 years of age who participate in life sports. Survey questionnaires were developed and implemented to collect data. Three hundred and thirty nine responses were analyzed to test the structural equation model using SPSS 21.0 and Amos 21. The results were as follows. First, physical selfconcept had a significant positive effect on psychological happiness and sportswear dependence mediated the relationship between them. Second, sports competence had a significant effect on psychological happiness and sportswear dependence respectively. Third, appearance satisfaction did not significantly affect psychological happiness and had a significant positive effect on sportswear dependence. Fourth, physical strength satisfaction did not affect psychological happiness and sportswear dependence. Fifth, health condition had a significant positive effect on psychological happiness and negatively influenced sportswear dependency. In conclusion, physical self-concept and sportswear dependence plays an important role in psychological happiness that requires a differentiated marketing strategy in the sportswear market.

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References

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