중소기업 CEO의 기업가정신과 조직 내 기술혁신역량이 신제품개발성과에 미치는 영향 및 흡수역량의 조절역할

Effects of CEO's Entrepreneurship and Technological Innovation Capability on New Product Performance in SMEs and the Moderating Role of Absorption Capability

Abstract

The purpose of this research was to test the effects of entrepreneurship and technological innovation capability on new product performance in SMEs and the moderating role of absorption capability. For this study, Research data were collected through questionnaire instruments from the sample of 374 employees in 18 SMEs of metropolitan area. The 336 sample was selected and analyzed by hierarchical regression technique. The results showed that entrepreneurship and technological innovation capability had a positive effect on new product performance. And also found out absorption capability had the moderate roles between all the three factors of technological innovation capability factors and new product performance, but not between all the three factors of entrepreneurship and new product performance. With the research results, the implications for technical management of SMEs were discussed, and the directions for future research were suggested.

[Figure 1] Research Model

Descriptive Variable

Factor analysis

Descriptive Reliabilities

Descriptive Correlations

Results of Regression Analysis: Outcomes

Results of Regression Analysis: Moderate effect

Hypothesis test

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