한국식생활문화학회지 (Journal of the Korean Society of Food Culture)

  • 제33권6호
  • /
  • Pages.558-566
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  • 2018
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  • 1225-7060(pISSN)
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  • 2288-7148(eISSN)
한국식생활문화학회 (Korean Society of Food Culture)
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식용곤충식품에 대한 소비자 인식 연구

Study on Consumers' Perception of Edible Insect Foods

  • 정주희 (수원여자대학교호텔조리과) ;
  • 임배균 (한국관광대학교외식경영과) ;
  • 배세정 (한국관광대학교외식경영과)
  • Jung, Ju-Hee (Department of Food & Culinary arts, Suwon Women's University) ;
  • Lim, Bae Gyun (Department of Restaurant Management, Korea Tourism College) ;
  • Bae, Se-Jeong (Department of Restaurant Management, Korea Tourism College)
  • 투고 : 2018.11.04
  • 심사 : 2018.12.24
  • 발행 : 2018.12.31
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초록

This study examined the consumers' perception of edible insect foods and carried out importance-satisfaction research on the choice attributes of edible insect foods. Through this, the potential of food materials as future food resources was evaluated and foundational data was provided to devise marketing strategies required to develop products made from edible insect foods. According to the results, females had more information on edible insect foods than males (p<0.05), and males gained higher points in trying new foods (p<0.001), overall satisfaction (p<0.001), and purchase intention (p<0.01) than females. Both importance (p<0.05) and satisfaction (p<0.001) about the mean of the choice attributes of edible insects were higher in males than females. The sustenance area showed high importance and high satisfaction, including taste, smell, freshness, sanitation, safety, and shelf-life. Accordingly, to understand edible insect foods properly, it is important to deliver information constantly and publicize them aggressively. In addition, it is necessary to develop various kinds of food made from edible insect foods and functional foods utilizing their nutritive value.

키워드

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Importance-performance analysis of the selective attributes for edible insect foods 1: Taste, 2: Color, 3: smell, 4: Nutrition, 5: Price, 6: Calorie, 7: Type, 8: Freshness, 9: Sanitation, 10: Safety, 11: Shelf-life, 12: Origin, 13: Advertisement

General characteristics of the subjects

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Perception of edible insect foods

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The importance of the selective attributes for edible insect foods by gender

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The satisfaction of the selective attributes for edible insect foods by gender

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The importance and satisfaction of the selective attributes for edible insect foods

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