DOI QR코드

DOI QR Code

A Qualitative Study on the Experience and Future Job Recognition of Resource Provider in the Gig Economy

긱 경제 자원 공급자의 경험과 미래 일자리 인식에 대한 질적 연구

  • Received : 2018.01.11
  • Accepted : 2018.01.30
  • Published : 2018.02.28

Abstract

As the sharing economic market grows, the subject of sharing is expanding to intangible resources such as time, experience, and expertise. The phenomenon that an individual temporarily participates in the platform by utilizing own intangible resources is defined as a 'gig economy'. The gig economy has a positive expectation that can create new jobs, but also has negative warnings that it is only a temporary job based on low wages. The gig economy market is growing rapidly in Korea, however there are very few academic discussions. This study examines the experiences of resource providers in the Korean gig economic platform, and then explores future job changes based on the perception of resource providers. This study selected the subject of research as a talent sharing platform and conducted in-depth interviews with 16 resource providers. The results of the research were presented through content analysis, and their experiences and perceptions were classified into six themes. This study implies academic and practical significance in exploring in depth the overall experience of resource suppliers and in suggesting proposals for desirable successful market growth.

공유경제가 활성화됨에 따라 공유의 대상은 유형자원을 넘어 시간, 경험, 전문지식과 같은 무형자원으로 확대되고 있다. 개인이 자신의 무형자원을 활용하여 일시적으로 플랫폼에 참여하는 현상은 '긱 경제'라 칭해진다. 긱 경제는 향후 새로운 일자리가 될 것이라는 긍정적인 전망이 존재하나, 이는 저임금 기반의 임시직이기에 진정한 일자리가 아니라는 부정적인 인식 또한 존재한다. 한국에서도 긱 경제 기반의 다양한 플랫폼이 등장하며 관련 시장이 급속하게 성장하고 있으나, 이와 관련된 학술적 논의는 매우 미미한 실정으로, 대부분 현상학적 논의에 그쳐있다. 이에 본 연구에서는 한국의 긱 경제 플랫폼에 참여하고 있는 자원 공급자를 대상으로 그들의 경험을 살펴보고, 이에 근거하여 미래 일자리 변화에 대한 인식과 시장의 바람직한 성장방안을 탐색하고자 한다. 본 연구에서는 연구의 대상을 재능공유 플랫폼으로 선정하고, 재능공유 플랫폼에 참여하고 있는 2명의 자원 공급자를 대상으로 예비조사를 실시한 후, 16명의 자원 공급자를 대상으로 심층 인터뷰를 수행하였다. 연구결과는 내용분석을 통하여 제시하였으며, 그들의 경험과 인식을 총 6개의 주제로 분류하여 제시하였다. 본 연구는 긱 경제에 대한 관심이 증가하나 해당 시장에 대한 체계적인 이해가 부족한 현 시점에서 자원 공급자들의 총체적인 경험을 심층적으로 탐색하고, 관련 시장 성장을 위한 제언을 수행하였다는 데에 의의가 있다.

Keywords

References

  1. R.H. Coase, The Nature of the Firm, Economica, 1937. https://doi.org/10.2307/2626876
  2. J. Park, "The 4th Industrial Revolution", Advanced Policy Series, pp.252-263, 2017.
  3. H.Y. Lee, S.K. Park, J.Y. Cho, T. Kim and B.G. Lee, "Measuring CSV Performance: An Explorative Study on Strategic Activities in Converged Home Appliance Industry", Journal of Internet Computing and Services, Vol.16, No.3, pp.117-126, 2015. https://doi.org/10.7472/jksii.2015.16.3.117
  4. J.H. Lee, J.W. Choi and K.Y. Kim, "Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic based Approach", Journal of Internet Computing and Services, Vol.16, No.6, pp.109-121, 2015. https://doi.org/10.7472/jksii.2015.16.6.109
  5. S. Yang, "Sharing Talent: Future Knowledge, Experience, Utilization of Labor Resources", Future Horizon, Vol.30, pp.28-31, 2016.
  6. C. Fieseler, E. Bucher and C.P. Hoffmann, "Unfairness by Design? The Perceived Fairness of Digital Labor on Crowdworking Platforms", Journal of Business Ethics, pp.1-19, 2017. https://doi.org/10.1007/s10551-017-3607-2
  7. X.N. Deng and K.D. Joshi, "Why Individuals Participate in Micro-task Crowdsourcing Work Environment: Revealing Crowdworkers' Perceptions", Journal of the Association for Information Systems, Vol.17, No.10, pp.648-673, 2016. https://doi.org/10.17705/1jais.00441
  8. D.F. Cheng, Reading between the Lines: Blueprints for a Worker Support Infrastructure in the Peer Economy, Ph.D Thesis, Massachusetts Institute of Technology, 2014.
  9. S.A. Donovan, D.H. Bradley and J.O. Shimabukuru, "What Does the Gig Economy Mean for Workers?", Cornell University ILR School Federal Publications CRS Report, Vol.R44365, pp.1-16, 2016.
  10. J. Pinsof, "A New Take on an Old Problem: Employee Misclassification in the Modern Gig-Economy", Michigan Telecommunications and Technology Law Review, Vol.22, No.341, pp.341-373, 2015.
  11. A. Stewart and J. Stanford, "Regulating Work in the Gig Economy: What are the Options?", The Economic and Labour Relations Review, Vol.28, No.3, pp.420-437, 2017. https://doi.org/10.1177/1035304617722461
  12. E. Landberg, "A Conceptual Framework for Building Trust on a Gig Platform: An Qualitative Study of Which Factors Make Customers Trust Giggers in Knowledge Sharing", KTH Royal Institute Degree Project Media Technology, pp.1-17, 2017.
  13. P. Kwon, "Gig Economy Legal Discipline for Domestic Household Services: Focusing on Legislation on Domestic Worker Protection", Yonsei Journal of Medical and Science Technology Law, Vol.8, No.1, pp.1-23, 2017.
  14. G. Ju, A. Kim, Y. Shin and A. Jang, "Sharing Economy and Future Society", Kcern 28th Forum Report, pp.1-127, 2016.
  15. Jr.R. Telles, "Digital Matching Firms: A New Definition in the 'Sharing Economy' Space", ESA Issue Brief, pp.1-16, 2016.
  16. O. Rhee, "An Exploratory Study on Applicabilities of Concepts of 'Decent Job' to Part-Time Jobs and Its Determinants", Social Science Research Review, Vol.29, No.2, pp.135-153, 2013.
  17. C. McKercher and V. Mosco, "Divided They Stand: Hollywood Unions in the Information Age", Work Organisation, Labour and Globalisation, Vol.1, No.1, pp.130-143. 2007.
  18. E. Brophy, "Language Put to Work: Cognitive Capitalism, Call Center Labor, and Worker Inquiry", Journal of Communication Inquiry, Vol.35, No.4, pp.410-416, 2011. https://doi.org/10.1177/0196859911417437
  19. A. Sundararajan, The Sharing Economy: The End of Employment and the Rise of Crowd-based Capitalism, Mit Press, 2016.
  20. T. Terranova, "Free Labor: Producing Culture for the Digital Economy", Social Text, Vol.18, No.2, pp.33-58, 2000 https://doi.org/10.1215/01642472-18-2_63-33
  21. C. Fuchs and S. Sevignani, "What is Digital Labour? What is Digital Work? What's their Difference? And Why Do These Questions Matter for Understanding Social Media?", Communication, Capitalism & Critique, Vol.11, No.2, pp.237-293, 2013.
  22. N. Taylor, K. Bergstrom, J. Jenson and S. de Castell, "Alienated Playbour: Relations of Production in EVE Online", Games and Culture, Vol.10, No.4, pp.365-388, 2015. https://doi.org/10.1177/1555412014565507
  23. D.K. Padgett, Qualitative Methods in Social Work Research: Challenges and Rewards, Sage Publications, 1998
  24. K.H. Song, K.T, Kwak, S.K. Park and B.G. Lee, "A Study on the Interactions between the Actors of the 3D Broadcasting Standardization Process", Journal of Internet Computing and Services, Vol.15, No.2, pp.109-127, 2014. https://doi.org/10.7472/jksii.2014.15.2.109
  25. J. Seomun and Y. Jung, "A Qualitative Study on Caregivers' Burden Experiences for the Long-term Care Qualified Elderly", Journal of Institute for Social Sciences, Vol.22, No.4, pp.3-30, 2011.
  26. V. Braun and V. Clarke, "Using Thematic Analysis in Pyschology", Qualitative Research in Psychology, Vol.3, pp.77-101, 2006. https://doi.org/10.1191/1478088706qp063oa
  27. K.A. Neuendorf, The Content Analysis Guidebook, Sage Publications, 2016.
  28. R.H. Kolbe and M.S. Burnett, "Content-analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity", Journal of Consumer Research, Vol.18, No.2, pp.243-250, 1991. https://doi.org/10.1086/209256
  29. J.W. Creswell and C.N. Poth, Qualitative Inquiry and Research Design: Choosing among Five Approaches, Sage Publications, 2017.
  30. C. Nippert-Eng, "Calendars and Keys: The Classification of 'Home' and 'Work'", Sociological Forum, Vol.11, No.3, pp.563-582, 1996.
  31. N. Kaufmann, T, Schulze and D. Veit, "More than Fun and Money. Worker Motivation in Crowdsourcing: A Study on Mechanical Turk", Proceedings of the Seventeenth Americas Conference on Information Systems, Vol.11, pp.1-11, 2011.
  32. J.R. Hackman and G.R. Oldham, "Development of the Job Diagnostic Survey", Journal of Applied Psychology, Vol.60, No.2, pp.159-170, 1975. https://doi.org/10.1037/h0076546
  33. M.K. Ahuja, K.M. Chudoba, C.J. Kacmar, D.H. McKnight and J.F. George, "IT Road Warriors: Balancing Work-family Conflict, Job Autonomy, and Work Overload to Mitigate Turnover Intentions", Mis Quarterly, Vol.31, No.1, pp.1-17, 2007. https://doi.org/10.2307/25148778
  34. C. Brod, Technostress: The Human Cost of the Computer Revolution, Addison Wesley Publishing Company, 1984.
  35. R. Ayyagari, V. Grover and R. Purvis, "Technostress: Technological Antecedents and Implications", MIS Quarterly, Vol.35, No.4, pp.831-858, 2011. https://doi.org/10.2307/41409963
  36. M.R. Ward and M.J. Lee, "Internet Shopping, Consumer Search and Product Branding", Journal of Product & Brand Management, Vol.9, No.1, pp.6-20, 2000. https://doi.org/10.1108/10610420010316302
  37. P.M. Doney and J.P. Cannon, "An Examination of the Nature of Trust in Buyer-seller Relationships", Journal of Marketing, Vol.61, No.2, pp.35-51, 1997. https://doi.org/10.2307/1251829
  38. Y.S. Ko, "A Study on Sharing Economy of the ICT Development", The e-Business Studies, Vol.15, No.6, pp.77-100, 2014. https://doi.org/10.15719/geba.15.6.201412.77

Cited by

  1. 뉴스 데이터 마이닝을 통한 배달 플랫폼 참여자의 사회적 이슈 분석 vol.19, pp.7, 2018, https://doi.org/10.14400/jdc.2021.19.7.079