Figure 1. Basic Classification Map (BCM)
Figure 2. Extracting Associated Visual Images from TNZ website I (media.newzealand.com)
Figure 3. Extracting Associated Visual Images from TNZ website II (media.newzealand.com)
Figure 4. Extracting Associated Visual Images from Fashion Brand website I (www.kiakaha.co.nz)
Figure 5. Extracting Associated Visual Images from Fashion Brand website II (www.kiakaha.co.nz)
Figure 6. Flowchart of the Study
Figure 8. Associated Images Extracted from TNZ Website II (www.globalculture.co.nz www.kiakaha.co.nz parrs.co.nz www.roamclothing.co.nz www.thewoolcompany.co.nz www.wildkiwiclothing.co.nz)
Figure 9. Subgroups in BCM
Table 1. Key Perceptions of New Zealand
Table 2. Nation Branding for New Zealand
Table 3. List of Fashion Brands
Table 4. Keywords Extraction & Classification on Fashion Brand Website
Table 5. New Zealand Ecology Image
Table 6. Ethnic & Kiwiana Image
Table 7. Nostalgic Travel Image
Table 8. Pop Image
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