참고문헌
- B. H. Schmitt. (1999), Regulating Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands. NY: The Free Press.
- M. Nuttey. (2002). When Regulates Ads When Viewers Pick What They Watch? NMA, Feb. 5th, 16.
- S. J. Kim, & S. J. Lee. (2013). The Effectiveness of eWOM(Word-Of-Mouth) on the Movie Marketing: Focusing on the Impacts of the Type of Information Source, Type of Message, and Characteristics of Receiver. Advertising Research, 96. 100-136 . http://www.dbpia.co.kr/Article/NODE02499996.
- G. S. Day. (1971). Attitude Change, Media and Word of Mouth. Journal of Advertising Research, 11(6), 31-40.
- J G. Barnes. (2003). Meaningful Customer Relationships: Why Some Companies and Brands Mean More to Their Customers. Managing Service Quality, 13(3), 178-186. https://doi.org/10.1108/09604520310476445
- A. M., Bennett, R. P. Hill, & D..Oleksiuk,(2013). The Impact of Disparate Levels Marketplace Inclusion on Consumer-brand Relationships. Journal of Public Policy & Marketing, 81, 16-31.
- X. Huang, X. Li, & M. Zhang, (2012). Seeing the Consumer-brand Relationship: How Relative Physical Position Influences Relationship Perceptions. Advances in Consumer Research, 40, 777-778.
- G. S. Kohli, T. C. Melewar, & D. Yen. (2014). Investigating the Strategic Marketing Significance of Brand Love in Developing and Nurturing Consumer-brand Relationships via Film Branding: A brandscape perspective. Marketing Review, 14(4), 383-405.
- F. F. Reichheld. (1996), The loyalty effect. Boston: Harvard Business School Press.
- F. E. Webster Jr.. (1992). Market-driven Management. New York: John Wiley & Sons.
- D. Peppers,, & V. Rogers. (1994). In One-to-one Marketing Customer Interaction Vital. Business Marketing, 79(2). 9.
- M. Reid, (2003). IIMC-performance Relationship: Further Insight and Evidence from the Australian Marketplace. International Journal of Advertising, 22, 227-248. https://doi.org/10.1080/02650487.2003.11072850
- D. E. Schultz, S. I. Tannenbaum, & R. F. Lauterborn, (1993). Integrated Marketing Communications. Lincolnwood, Illinois : NTC Business Books.
- A. D. Woodside,, (1994). Modeling Linkage-advertising: Going Beyond Better Media Comparisons. Journal of Advertising Research, 34(4), 22-31.
- S. Yahn (1993). Hallmarks of the '90s: Branding and Integrated Marketing. Business Marketing, 78(1), 2.