Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Analysis on the Factors Affecting the Satisfaction of Underground Shopping Center -From the cases in Busan Metropolitan Region-

지하도 상가 만족도에 영향을 미치는 요인 분석 -부산시 사례를 중심으로-

  • Han, Seung-Uk (Busan Development Institute) ;
  • Jang, Jin-Hyeok (Department of Urban Engineering, Pusan National University) ;
  • Choi, Yeol (Department of Urban Engineering, Pusan National University)
  • 한승욱 (부산발전연구원) ;
  • 장진혁 (부산대학교 도시공학과) ;
  • 최열 (부산대학교 도시공학과)
  • Received : 2017.08.31
  • Accepted : 2017.11.03
  • Published : 2017.11.30
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Abstract

There are many underground spaces available in an urban environment and they represent an important factor for efficient land use. Especially, underground shopping centers perform both physical and commercial functions at the same time and are frequently used as a means of achieving the revitalization of the city center. However, the underground shopping centers that were developed in the past sometimes led to recession due to their deterioration. This study was carried out for the purpose of proposing alternative methods for the (revitalization) of underground shopping centers. A survey was conducted on seven underground shopping centers in the Busan metropolitan area to understand the factors that determine their user satisfaction and future improvement. The survey data was analyzed using an ordered logit model. As a result of the analysis, service satisfaction, underground environment satisfaction and public facility satisfaction were selected as significant variables. It was concluded that it is necessary to take these factors into consideration, appropriately, when developing a new or renewing an existing underground shopping mall.

본 지하 공간은 대도시에 남아있는 가용성 높은 공간으로서 효율적, 집약적 토지 이용을 위한 중요한 요소이다. 특히, 지하도 상가는 물리적 기능과 상업적 기능을 동시에 충족시키며, 도심의 활성화를 이룩할 수 있는 수단으로 그 활용도가 매우 높다. 하지만 기존에 개발된 지하도 상가는 노후화 등 복합적인 원인으로 인해 지하 상권의 침체를 가져왔다. 이에 지하도 상가 활성화를 위한 대안을 제안하여 지하 상권의 활성화에 기여하고자 본 연구를진행하였다. 부산지역 지하도 상가 7개소를 공간적 범위로 대인 면접 설문 조사를 진행하여 이용자가 느끼는 지하도 상가 만족도 결정요인 및 개선사항을 파악하였다. 순서형 로짓모형을 통해 위 설문내용을 실증분석하였다. 실증분석 결과, 서비스 만족도, 지하 환경 만족도, 공공시설 만족도, 3개 요인이 지하도 상가 만족도에 영향을 미치는 유의한 변수로 추정되었다. 이에 따라, 신규 지하도 상가 개발 혹은 기존 지하도 상가 리뉴얼 시 해당 요소들에 대한 적절한 고려가 필요할 것으로 생각한다. 이를 통해 지하도 상가 이용자의 만족감을 증대시키고, 동시에 지하상권의 재활성화가 이루어지길 기대한다.

Keywords

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