중국 내몽고 캐시미어 민영기업의 해외시장 진출 장벽에 관한 탐색적 연구

Exploring on 'Go Global' Barriers of Chinese Inner Mongolia Cashmere POEs

  • 이건형 (칭화대학, 경제관리학원, 혁신창업전략과)
  • Lee, Keonhyeong (DBA, Department of Innovation, Entrepreneurship and Strategy, School of Economics and Management, Tsinghua University)
  • 투고 : 2017.08.25
  • 심사 : 2017.09.15
  • 발행 : 2017.09.30

초록

본 연구는 중국 캐시미어 민영기업의 해외진출에 관한 장벽요인을 부패, 정치적 리스크, 시장의 변동성, 문화적 차이, 그리고 기업의 자원부존도 측면에서 탐색하는 것이다. 현존하는 실무적 배경을 조사하기 위하여 내몽고에 위치하고 있는 후허하오터(呼和浩特), 바오터우(包頭), 오르도스(鄂爾多斯)에서 캐시미어 해외수출입 업무를 담당하고 있는 민영기업을 대상으로 조사를 실시하였다. 해외 현지국의 부패 및 정치적 리스크는 중국의 해외진출전략에 유의미한 영향을 미치지 않는 것으로 나타났으며 해외 현지국의 시장변동성은 기업의 성과에 부정적인 영향을 미치는 것으로 나타났다. 문화적인 차이는 비즈니스 성과에 부정적인 영향을 미치고 민영기업의 자원부존은 해외진출전략의 비즈니스 성과에 긍정적인 효과가 있는 것으로 나타났다. 마지막으로 본 연구의 토론에서 중국 민영기업의 해외진출전략의 장애를 극복하기 위한 중국 정부정책 및 산업생태계에 대한 실무적 시사점을 기술하였다.

This study explores the barrier factors of Chinese private-owned enterprises in overseas expansion in terms of corruption, political risk, market fluctuation, cultural difference, and firms resource endowments. To explore the existing practical backgrounds, it was investigated to private-owned enterprises dealing with foreign export companies where run business in Hohhot, Baotou and Ordos, Inner Mongolia, China. The result shows that the corruption and political risks of host countries do not have significant influence on business performance in 'Go global' strategy, while the market fluctuation of host countries has a negative effect on business performance. Cultural difference has a negative effect on business performance, and enterprises' resource endowments have a positive effect on business performance in 'Go global' strategy. Additionally, interviewees provide several substantial suggestions regarding the government policy and industry ecosystem to surmount the barriers of POEs' going global. Lastly, the authors discuss managerial implications and provide several suggestions for the future studies.

키워드

참고문헌

  1. Beugelsdijk, S., Slangen, A., Maseland, R., & Onrust, M., "The impact of home-host cultural distance on foreign affiliate sales: The moderating role of cultural variation within host countries", Journal of Business Research, 67(8), 2014, pp.1638-1646. https://doi.org/10.1016/j.jbusres.2013.09.004
  2. Buckley, P. J., Clegg, L. J., Cross, A. R., Liu, X., Voss, H., & Zheng, P., "The Determinants of Chinese Outward Foreign Direct Investment", Journal of International Business Studies, 38(4), 2007, pp.499-518. https://doi.org/10.1057/palgrave.jibs.8400277
  3. Chakrabarti, A., "The Determinants of Foreign Direct Investments: Sensitivity Analyses of Cross-Country Regressions", Kyklos, 54(1), 2001, pp.89-114. https://doi.org/10.1111/1467-6435.00142
  4. Cheung, Y.-W., & Qian, X., "Empirics of China's outward direct investment", Pacific Economic Review, 14(3), 2009, pp.312-341. https://doi.org/10.1111/j.1468-0106.2009.00451.x
  5. Chirkov, V. I., Lynch, M., & Niwa, S., "Application of the scenario questionnaire of horizontal and vertical individualism and collectivism to the assessment of cultural distance and cultural fit", International Journal of Intercultural Relations, 29(4), 2005, pp.469-490. https://doi.org/10.1016/j.ijintrel.2005.05.014
  6. Chou, K.-H., Chen, C.-H., & Mai, C.-C., Economic Modelling, 28(5), 2011, pp.2154-2163. https://doi.org/10.1016/j.econmod.2011.05.012
  7. Clegg, J., Lin, H. M., Voss, H., Yen, I.-F., & Shih, Y. T., "The OFDI patterns and firm performance of Chinese firms: The moderating effects of multinationality strategy and external factors", International Business Review, 25(4), 2016, pp.971-985. https://doi.org/10.1016/j.ibusrev.2016.01.010
  8. Cuervo-Cazurra, A., "Who cares about corruption?" Journal of International Business Studies, 37(6), 2006, pp.807-822. https://doi.org/10.1057/palgrave.jibs.8400223
  9. Dunning, J. H., "In Multinationals in the Global Political Economy", London: Palgrave Macmillan UK, 1993, pp.59-83.
  10. Gatignon, H., & Xuereb, J.-M., "Strategic Orientation of the Firm and New Product Performance", Journal of Marketing Research, 34(1), 1997.
  11. Haoqing, Yang., "Empirical Study on Barriers in Inner Mongolia Private-owned Enterprise "Going Global" Behavior - Example of Cashmere Industry", thesis, SEM Tsinghua University, 2015.
  12. Henisz, W., "The institutional environment for multinational investment", Journal of Law, Economics, and Organization, 16(2), 2000, pp.334-364. https://doi.org/10.1093/jleo/16.2.334
  13. Hofstede, G., Culture's Consequences: International Differences in Work-Related Values. Beverly Hills CA: Sage Publications, 1980.
  14. Jaworski, B. J., & Kohli, A. K., "Market orientation: Antecedents and consequences", Journal of Marketing, 57(3), 1993, pp.53-70. https://doi.org/10.1177/002224299305700304
  15. Johanson, J., & Vahlne, J.-E., "The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments", Journal of International Business Studies, 8(1), 1977, pp.25-34.
  16. Jun-Jian, Li, Tae-In, Kim., "A Study on the Factors Affecting the Global Performance in Chinese Small and Medium Sized Enterprises", International Commerce and Information Review, 14(3), 2012, pp.3-30.
  17. Khattab, Al, A., Anchor, J., & Davies, E., "Managerial perceptions of political risk in international projects", Irnop Vii, 25(7), 2007, pp.734-743.
  18. Kolstad, I., & Wiig, A., "What determines Chinese outward FDI?" Journal of World Business, 47(1), 2012, pp.26-34. https://doi.org/10.1016/j.jwb.2010.10.017
  19. Lee, K., "A Measurement Model of Operational Capabilities in Application Software Firms", International Journal of Business and Management, 10(12), 2015, pp.89-102. https://doi.org/10.5539/ijbm.v10n12p89
  20. Li, J., & Guisinger, S., "The Globalization of Service Multinationals in the "Triad" Regions: Japan, Western Europe and North America", Journal of International Business Studies, 23(4), 1992, pp.675-696. https://doi.org/10.1057/palgrave.jibs.8490283
  21. MOFCOM., Statistical Bulletin of China's Outward Foreign Direct Investment. China Statistics Press, 2015.
  22. Morck, R., Yeung, B., & Zhao, M., "Perspectives on China's Outward Foreign Direct Investment", Journal of International Business Studies, 39(3), 2008, pp.337-350. https://doi.org/10.1057/palgrave.jibs.8400366
  23. Chong-Don Park., "Chinese FDI in Africa", International Commerce and Information Review, 16(1), 2014, pp.3-30.
  24. Porter, M. E., "Technology and competitive advantage", Journal of Business Strategy, 5(3), 1985, pp.60-78. https://doi.org/10.1108/eb039075
  25. Tan, D., & Meyer, K. E., "Business groups' outward FDI: A managerial resources perspective", Journal of International Management, 16(2), 2010, pp.154-164. https://doi.org/10.1016/j.intman.2010.03.006
  26. Tang, L., "The direction of cultural distance on FDI: attractiveness or incongruity?" Cross Cultural Management: An International Journal, 19(2), 2012, pp.154-164.
  27. Teece, D. J., Dynamic Capabilities and Strategic Management: Organizing for Innovation and Growth. OUP Oxford, 2009.
  28. Teece, D. J., Pisano, G., & Shuen, A., "Dynamic capabilities and strategic management", Strategic Management Journal, 18(7), 1997, pp.509-533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
  29. Tenenhaus, M., Vinzi, V. E., Chatelin, Y.-M., & Lauro, C., "PLS path modeling", Computational Statistics & Data Analysis, 48(1), 2005, pp.159-205. https://doi.org/10.1016/j.csda.2004.03.005
  30. Voss, G. B., & Voss, Z. G., "Strategic Orientation and Firm Performance in an Artistic Environment", Journal of Marketing, 64(1), 2000, pp.67-83. https://doi.org/10.1509/jmkg.64.1.67.17993
  31. Wei, Z., "The Literature on Chinese Outward FDI", Multinational Business Review, 18(3), 2010, pp.73-112. https://doi.org/10.1108/1525383X201000016
  32. Wheeler, D., & Mody, A., "International investment location decisions", Journal of International Economics, 33(1-2), 1992, pp.57-76. https://doi.org/10.1016/0022-1996(92)90050-T
  33. Wu, F., Hoon, L. S., & Yuzhu, Z., "Dos and don'ts for Chinese companies investing in the United States: Lessons from Huawei and Haier", Thunderbird International Business Review, 53(4), 2011, pp.501-515. https://doi.org/10.1002/tie.20426
  34. UNCTAD., World investment report: Investing in the SDGs: An action plan. United Nations Publication, 2015.
  35. Zhou, K. Z., & Li, C. B., "How knowledge affects radical innovation: Knowledge base, market knowledge acquisition, and internal knowledge sharing", Strategic Management Journal, 33(9). 2012, pp.1090-1102. https://doi.org/10.1002/smj.1959