Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
권호 표지
DOI QR코드

DOI QR Code

6th Industry Start-up Business Model Development using Agricultural Products

농산물을 활용한 6차 산업 창업 비즈니스 모델 개발

  • Received : 2017.09.26
  • Accepted : 2017.11.07
  • Published : 2017.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this research is to go beyond the policy support of the traditional sixth industry and to build a business model of the farmers' business by establishing the business model of the establishment of the sixth industry utilizing agricultural products of individual farmers. First, we defined the business model of the 6th agricultural industry, and secondly set up two models via FGI based on the 9 block model of BMC (Business Model Canvas), and applied feasibility, cost appropriate, differentiation point Through the establishment of hard-working business, sales consolidation, consumer-centric model set. Third, using the Delphi method in each area of 9 Block, the final 21 components were set. Through this BMC model, it was shown that discrimination and accessibility are important factors in the 6th agricultural field foundation business model.

Keywords

References

  1. Agriculture, food and Rural Affairs. 2013. http://www.mafra.go.kr/ National Task, Sixth Industrialization of Agriculture.
  2. George, G. and A. Bock. 2010. The Bussiness Model in Practice and Its Implication for Entreneurial Research ET & P. Jan.
  3. Hwang, Y. M. 2011. Understanding and Cases of Sixth Industrialization in Agriculture and Rural Areas: Focusing on Japan's Discussion and Jeonbuk's Case. 6th Industrialization Forum Materials.
  4. Kim, H. D. 2016. The Mediating Effect of Social Support and Interests on the Relationship Between Characteristics of Agricultural Education Program, Social Support, Interest and Word of Mouth Intention. The Korean Journal of Organic Agri. 24(4): 645-663. https://doi.org/10.11625/KJOA.2016.24.4.645
  5. Kobayashi. S. 2012. Japan's Sixth Industrialization Development Direction and Challenges. World Agricultural Journal. 143: 211-232.
  6. KREI. 2016. Direction and Tasks of Sixth Industrialization in Regional Unit. 123.
  7. Lawshe, C. H. 1975. A Quantitative Approach to Content Validity. Personnel Psychology, 28(4): 563-575. https://doi.org/10.1111/j.1744-6570.1975.tb01393.x
  8. Lee Y. M. and M. H. Lim. 2013. A Study on the Smart Work Center Model Based on the Sharing Economy Using the BMC (Business Model Canvas). Journal of information technology applications & management. 20(4): 165-189.
  9. Osterwalder, A. and Y. Peigner. 2005. Clarifying Business Models: Origins, Present and Future of the Concept, Communications of the Association for Information Systems. 16(1): 1-25.
  10. Osterwalder, A. and Y. Peigner. 2011. Business Model Generation. Wiley Press.
  11. Park, S. H. 2013. Business Model of 6th Industry of Agriculture for Rural Tourism. Journal of Rural Tourism. 22(1): 1-17.
  12. Teece, J. 2010. Business Models, Business Strategy and Innovation. Long Range Planning. 43(2-3): 172-194. https://doi.org/10.1016/j.lrp.2009.07.003
  13. Timmers, P. 1998. Business Models for Electronic Markets. Journal on Electronic Markets. 8(2): 3-8.
  14. Zotti, C. and R. Amit. 2011. Business Model Design and the Performance of Entrepreneurial Firms. Organization. 18(2): 181-199.