참고문헌
- Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Macmillan, New York, NY: Free Press.
- Aaker, D. A., & Keller, L. K. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27. https://doi.org/10.2307/1252171
- Aaker, D. & Biel, A. (1993). Brand equity & advertising: advertising's role in building strong brands. Hillsdale: Lawrence Erlbaum Associates Publishers.
- Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120. https://doi.org/10.2307/41165845
- Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(8), 347-356. https://doi.org/10.2307/3151897
- Aaker, J. L. (1999). The malleable self: A brand as a character, a partner and a person: Three perspectives on the question of brand personality. Journal of Personality and Social Psychology. 57(3), 492-508.
- Aaker, J. L., & Maheswaran, D. (1997). The effect of cultural orientation on persuasion. Journal of Consumer Research, 24, 315-328. https://doi.org/10.1086/209513
- Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs: Prentice-Hall.
- Aron, O., & Debra, G. (2003). An exploratory perspective of service brand associations. Journal of Services Marketing, 17(5), 452-475. https://doi.org/10.1108/08876040310486267
- Bhat, S., & Reddy, S. K. (1997). Investigating the dimensions of fit between a brand and its extension. Marketing Theory and Applications, 8, 186-94.
- Bhat, S., & Reddy, S. K. (2001). The impact of parent brand attribute associations and affect on brand extension evaluation. Journal of Business Research, 53(3), 111-122. https://doi.org/10.1016/S0148-2963(99)00115-0
- Birdwell, A. E. (1968). A study of influence of image congruence on consumer choice. Journal of Business, 41(1), 76-88. https://doi.org/10.1086/295047
- Boush, D. M., & Loken, B. (1991). A process-tracing study of brand extension evaluation. Journal of Marketing Research, 28(2), 16. https://doi.org/10.2307/3172723
- Cooley, C. H. (1902). Human nature and the social order. New York: Scribner's.
- Crask, M. R., & Laskey, H. A. (1990). A positioning-based decision model for selecting advertising messages. Journal of Advertising Research, 30(4), 32-38.
- De Chernatony, L., & McWilliam, G. (1990). Appreciating brands as assets through using a two-dimensional model. International Journal of Advertising, 9(2), 111-119. https://doi.org/10.1080/02650487.1990.11107137
- DelVecchio, D., & Smith, D. C. (2005). Consumer willingness to pay price premiums for brand extensions: The role of extension category characteristics. Journal of the Academy of Marketing Science, 33(4), 184-196. https://doi.org/10.1177/0092070304269753
- Diamantopoulos, A., Smith, G., & Grime, I. (2005). The impact of brand extensions on brand personality: experimental evidence. European Journal of Marketing, 39(1), 129-149. https://doi.org/10.1108/03090560510572052
- Doyle, P. (1994). Marketing management and strategy. Prentice- Hall, Englewood Cliffs, NJ.
- Epstein, W. (1977). Stability and constancy in visual perception: Mechanisms and processes. Wiley-Interscience: New York.
- Fournier, S. (1998). Consumers and their brands: Developing Relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373. https://doi.org/10.1086/209515
- Gabor, F. (2003). Brand asset equilibrium in hotel management. International Journal of Contemporary Hospitality Management, 15(6), 340-342. https://doi.org/10.1108/09596110310488203
- Gardner, B. B., & Levy, S. J. (1955). The product and the brand. Harvard Business Review, 33(4), 33-39.
- George, D., & Mallery, P. (2001). SPSS for windows. Needham Heights, MA: A Pearson Education Co.
- Graeff, T. R. (1996). Image congruence affects on product evaluations: The role of self-monitoring and public/private consumption. Psychology & Marketing, 13(5), 481-499. https://doi.org/10.1002/(SICI)1520-6793(199608)13:5<481::AID-MAR3>3.0.CO;2-5
- Hogg, M. K., Cox, A. J., & Keeling, K. (2000). The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing, 34(5), 641-66. https://doi.org/10.1108/03090560010321974
- Jiang, W., Dev, C. S., & Rao, V. R. (2002). Brand extension and customer loyalty evidence from the lodging industry. Cornell Hotel and Restaurant Administration Quarterly, 43(4), 5-16. https://doi.org/10.1016/S0010-8804(02)80037-4
- Johnson, L. W., Soutar. G, N., & Sweeney, J. C. (2000). Moderators of the brand image/perceived product quality relationship. The Journal of Brand Management, 7(6), 425-433. https://doi.org/10.1057/bm.2000.34
- Keller, L. K., & Aaker, D. A. (1992). The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29(1), 35-50. https://doi.org/10.2307/3172491
- King, S. H. M. (1973). Developing new brands. London: Pitman.
- Klink, R. R., & Smith, D. C. (2001). Threats to the external validity of brand extension research. Journal of Marketing Research, 38(3), 326-335. https://doi.org/10.1509/jmkr.38.3.326.18864
- Kotler, P. H. (1991). Marketing management, analysis, planning, and control. Englewood Cliffs, NJ: Prentice-Hall.
- Kotler, P. H. (2003). Marketing management. Pearson Education, Inc, 11, 193-195.
- Landon, E. L. (1974). Self concept, idea self concept and consumer purchase intentions. Journal of Consumer Research, 1(2), 44-51. https://doi.org/10.1086/208590
- Lewis, R. C., & Chambers, R. E. (2000). Marketing leadership in hospitality (3rd ed.). New York: Wiley.
- Levy, S. J. (1959). Symbols for sales. Harvard Business Review, 37(4), 117-124.
- Loken, B., & John, D. R. (1993). Diluting brand beliefs: When do brand extensions have negative impacts?. Journal of Marketing, 57(3), 71-84. https://doi.org/10.2307/1251855
- Maslow, A. H. (1970). Motivation and personality. New York: Harper & Row.
- Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of Consumer Research, 20(3), 418-430. https://doi.org/10.1086/209358
- Oliver, R. L., Rust, R. T., & Varki, S. (1997). Customer delight: Foundations, findings, and managerial insight. Journal of Retailing, 73(3), 311-336. https://doi.org/10.1016/S0022-4359(97)90021-X
- Onkvisit, S., & Shaw, J. (1987). Self-concept and image congruence: Some research and managerial implications. Journal of Consumer Marketing, 4(1), 13-23. https://doi.org/10.1108/eb008185
- Ottesen, G. G., & Gronhaug, K. (2002). Market orientation and uncertain supply in upstream markets: An exploratory study. European Journal of Purchasing & Supply Management, 8(4), 209-219. https://doi.org/10.1016/S0969-7012(02)00009-6
- Ouwersloot, H., & Tudorica, A. (2001). Brand personality creation through advertising. Maxx Working Paper, 2(2).
- Park, C. W., Milberg, S. J., & Lawson, R. (1991). Evaluation of brand extensions: The role of product feature similarity and brand concept consistency. Journal of Consumer Research, 18, 185-193. https://doi.org/10.1086/209251
- Park, C. W., Mothersbaugh, D. L., & Feick, L. (1994). Consumer knowledge assessment. Journal of Consumer Research, 21, 71-82. https://doi.org/10.1086/209383
- Ries, A., & Trout, J. (1981). Positioning: The battle for your mind. New York, NY: McGraw-Hill.
- Rosenberg, M. (1979). Conceiving the self. New York, NY: Basic Book.
- Siguaw, J. A., Mattila, A., & Austin, J. R. (1999). The brandpersonality scale. Cornell Hotel and Restaurant Administration Quarterly, 40(3), 48-55. https://doi.org/10.1177/001088049904000319
- Sirgy, J. M. (1982). Self-concept in consumer behavior. Journal of Consumer Research, 9, 287-300. https://doi.org/10.1086/208924
- Sirgy, J. M. (1986). A quality-of-life theory derived from Maslow’s developmental perspective: quality is related to progressive satisfaction of a hierarchy of needs, lower order and higher. American Journal of Economics and Sociology, 45(3), 329-348. https://doi.org/10.1111/j.1536-7150.1986.tb02394.x
- Sirgy, J. M., & Samli, M, A. (1985). The question of value in social marketing: Use of a quality-of-life theory to achieve long-term life satisfaction. The American Journal of Economics and Sociology, 44(2), 215-229. https://doi.org/10.1111/j.1536-7150.1985.tb02336.x
- Springen, K., & Miller, A. (1990). Sequels for the shelf. Newsweek, (July 9), 42-43.
- Sunde, L., & Brodie, R. J. (1993). Consumer evaluations of brand extensions: Further empirical results. International Journal of Research in Marketing, 10, 47-53. https://doi.org/10.1016/0167-8116(93)90032-T
- Tauber, E. M. (1988). Brand leverage: Strategy for growth in a cost-control world. Journal of Advertising Research, 28(4), 26-30.
- Timothy, R. G. (1996). Using promotional messages to manage the effects of brand and self-image on brand evaluation. Journal of Consumer Marketing, 13(3), 4-18. https://doi.org/10.1108/07363769610118921
- Yi, Y., & Bagozzi, R. (1989). The degree of intention formation as moderator of the attitude-behavior relationship. Social Psychology Quarterly, 52(4), 266-279. https://doi.org/10.2307/2786991