Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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Factors influencing Generations Y's Emotion, Satisfaction, and Future Behavioral Intention among International Students at Theme Park: The Case of Sunway Lagoon

테마 파크의 Y세대 외국인 학생 이용객들이 느끼는 감정, 만족도, 행동의도에 영향을 미치는 요인 분석: 선웨이 라군을 중심으로

  • 이상협 (영산대학교 외식경영학과)
  • Received : 2017.08.09
  • Accepted : 2017.09.21
  • Published : 2017.10.30
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Abstract

The objective of this research was to identify the factors that affects the customer's satisfaction and dissatisfaction of theme parks. This research focused on Sunway Lagoon. The reason Sunway Lagoon was selected was because of the vast number of visitors in Sunway Lagoon for the last few years. It enables the researchers to acquire sufficient amount of information to conduct a research. The factors which affects the customers' satisfaction are the behavior of the generation Y; service experience evaluation, perceived price, emotions, and servicescape. The limitation of this research was inadequate time to perform in-depth investigation on the research. The research study implemented qualitative research, thus the interview was used as a data collection. Since Sunway Lagoon was selected as the research setting, the face-to-face interview with 10 participants was conducted in the setting. This research is vital because it enables the organizations to determine factors that influence the customer's satisfaction and future behavioral intentions. As a result, organizations are able to achieve higher levels of customer satisfaction as well as promoting customer loyalty.

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References

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