디지털융복합연구 (Journal of Digital Convergence)

  • 제15권10호
  • /
  • Pages.525-535
  • /
  • 2017
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

빅데이터 분석을 활용한 워터파크 현황 및 인식 분석

Analysis of Waterpark Status and Recognition Using Big Data Analysis

  • 김재환 (한국국제대학교 사회체육학과) ;
  • 이재문 (경희대학교 체육학과)
  • Kim, Jae-Hwan (Dept. of Social Sports, International University of Korea) ;
  • Lee, Jae-Moon (Dept. of Physical Education, Kyung Hee University)
  • 투고 : 2017.08.01
  • 심사 : 2017.10.20
  • 발행 : 2017.10.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 최근 워터파크와 관련된 키워드를 통해 소비자 인식, 워터파크 현황을 살펴보고자 한다. 본 연구는 네이버와 다음을 수집채널로 선정하였으며, 키워드는 '워터파크'를 사용하였다. 자료 분석기간은 2015년 1월 1일부터 2016년 12월 31일까지 총 2년간을 연구기간으로 한정하였다. 분석결과 첫째, 빈도수를 살펴본 결과, 2015년 몰래카메라, 롯데워터파크, 검거, 용의자, 김해 2016년 롯데워터파크, 물놀이, 여름, 개장, 입장권 순으로 나타났다. 둘째, 연결정도 중심성 분석결과, 2015년 몰래카메라, 검거, 용의자, 여성, 샤워실 2016년 물놀이, 롯데워터파크, 여름, 원마운트, 입장권 순으로 나타났다. 셋째, N-GRAM 네트워크 그래프를 실시한 결과, 2015년 워터파크/몰래카메라, 몰래카메라/몰래카메라, 용의자/검거, 김해/롯데워터파크, 워터파크/용의자, 2016년 원마운트/워터파크, 김해/롯데워터파크, 워터파크/입장권, 워터파크/워터파크, 워터파크/개장 순으로 나타났다. 넷째, CONCOR분석을 실시한 결과, 2015년 3개의 그룹과 2016년 2개의 그룹이 형성되었다.

The purpose of this study aims to examine consumer perception and current status of water park. The Naver and Daum were used for data collection channels and the keyword 'water park' was used for data retrieval. The data analysis period was limited to the study period from January 1, 2015 to December 31, 2016 for a total of two years. First, as a result of the frequency analysis, hidden cameras, Lotte water park, arrests, suspects, gimhae were in top 5 in 2015, Lotte water park, swimming, summer, opening, admission ticket were in top 5 in 2016. Second, as a result of the connection degree central analysis, hidden camera, arrest, suspect, female, shower room were in top 5 in 2015, swimming, Lotte water park, summer and One Mount, admission ticket were in top 5 in 2016. Third, as a result of the N-GRAM network graph, the water park/hidden camera, the hidden camera/hidden camera, the suspect/arrest, the Gimhae/Lotte water park, water park/suspect were in top 5 in 2015, and One Mount/water park, Gimhae/Lotte water park, water park/admission ticket, water park/water park, water park/opening were in top 5 in 2016. Fourth, as a result of the CONCOR analysis, three groups in 2015 and two groups in 2016 were formed.

키워드

참고문헌

  1. S. J. Kim, "A Study on the Causal Model of Waterpark Quality Evaluation Factors, Service Satisfaction, Repurchase Intention and Recommendation." Korea Journal of Business Administration, Vol. 24, No. 2, pp. 897-915, 2011.
  2. W. Choi, Y. W. Lee, S. H. Cho, "The Impact of the Waterpark Brand Asset Value on Customer Satisfaction and Consumer Loyalty Degree." Journal of Hotel & Resort, Vol. 11, No. 2, pp. 23-43, 2012.
  3. H. J. Sung, H. J. Lee, J. Y. Ko, "The Effect of The Service Quality on Customer Satisfaction and NPS(Net Promoter Score) in Domestic Water-park." Journal of Tourism and Leisure Research, Vol. 25, No. 4, pp. 321-340, 2013.
  4. Naver, "Leisure Facilities Information." https://www.naver.com/. 2017.
  5. H. S. Oh, " Promoting policy direction of amusement and theme park business." Korea Culture & Tourism Institute, 2013.
  6. The Themed Entertainment Association. 2016 TOP20 Water Parks World Wide. 2017.
  7. J. Y. Hwang, "A study on the theme-park (water-park) as for aqua." The Treatise on The Plastic Media, Vol. 10, No. 4, pp. 57-62, 2007.
  8. wikitree, "Where are the top five water parks in the world?." http://www.wikitree.co.kr/main/ann_ring.php?id=77977&alid=104288 (July 27, 2012).
  9. Y. P. Lee, "A Study on Water Park Users' Choice Attributes and Satisfaction level." Master dissertation, Chungwoon University. 2011.
  10. H. C. Yoon, "Kangwon Yeongdong Area Resort Industry Status." regional economy focus, Vol. 2011, No. 6, pp. 1-3. 2011.
  11. C. S. Lee, J. W. Han, "The relationships between visitor's motivation of using a waterpark, satisfaction, and revisit intention." Journal of Leisure Studies, Vol. 6, No. 3, pp. 117-134, 2009.
  12. A. F. Tehrani, D. Ahrens, "Improved forecasting and purchasing of fashion products based on the use of big data techniques." Supply Management Research, pp. 293-312. 2016.
  13. McKinsey, "Big Data : The next frontier for innovation, competition, and productivity." 2011.
  14. H. J. Choi, Y. C. Choi, "A Study on Children's Creativity and Character based on Big Data." Journal of children's literature and education, Vol. 17, No. 4, pp. 601-627, 2016. https://doi.org/10.22154/JCLE.17.4.26
  15. M. O. Kim, J. S. Ko, S. C. Noh, J. H. Chung, "A study of the vitalization strategy for public sports facility through big-data." Journal of Digital Convergence, Vol. 15, No. 2, pp. 527-535, 2017. https://doi.org/10.14400/JDC.2017.15.2.527
  16. S. S. Kim, Y. S. Kim, "Study on Recognitions of Luxury Brands by Using Social Big Data." Fashion & Textile Research Journal, Vol. 18, No. 1, pp. 1-14, 2016. https://doi.org/10.5805/SFTI.2016.18.1.1
  17. K. S. Noh, "Educational Policy Proposals through Analysis of the Perception of Bigdata for University Students." Journal of Digital Convergence, Vol. 13, No. 11, pp. 25-33, 2015. https://doi.org/10.14400/JDC.2015.13.11.25
  18. Korea Database Agency, "The Guide for Advanced Data Analytics Professional." Seoul : Korea Database Agency, 2014.
  19. J. H. Lee, J. M. Lee, W. K. Kim, H. G. Kim, "A Study on Perception of Swimsuit Using Big Data Text-Mining Analysis." Korean Journal of Sport Science, Vol. 28, No. 1, pp. 104-116, 2017. https://doi.org/10.24985/kjss.2017.28.1.104
  20. Y. K. Kwon, Y. S. Choi, S. D. Choi, "Research Articles : Analysis of Relation between Servicescape, Use Density and Visitor's Satisfaction: Focusing on Water Park." Journal of Tourism Sciences, Vol. 39, No. 6, pp. 245-258, 2015. https://doi.org/10.17086/JTS.2015.39.5.245.258
  21. K. H. Han, J. Y. Park, "A Study on The Impacts of Perceived Crowding on Satisfaction and Revisit Intention." Journal of Tourism and Leisure Research, Vol. 26, No. 9, pp. 293-307, 2014.
  22. S. H. Mun, T. S. Cho, "The Effect on the Fairness of Services on Quality of Relationships in the Visitors of Water Park - Focusing on Service Recovery Procedures-." Journal of Sport and Leisure Studies, Vol. 58, No. 1, pp. 159-174, 2014.
  23. D. M. Boyd, N. B. Ellison, "Social network sites: Definition, history, and scholarship." Journal of Computer-Mediated Communication, Vol. 13, No. 1, pp. 210-230, 2007.
  24. T. M. Lee, "The Relationship between Mobile Social Network Usage and Brand Performance : Focused on the Mediating Role of Smart Shopper Feelings." Journal of Marketing Studies, Vol. 22, No. 2, pp. 125-504, 2014.
  25. Ministry of Science, ICT and Future Planning, "Internet Usage Survey in 2015." 2016.
  26. J. M. Lee, J. H. Lee, M. J. Kim, "A Study on Perception of Ski Resort Using Big Data Analysis," Korean journal of physical eduaction, Vol. 56, No. 4, pp. 415-430, 2017.
  27. C. I. Daniasa, V. Tomita, D. Stuparu, M. Stanciu, "The Mechanisms of the Influence of Viral Marketing in Social Media." Economics, Management, and Financial Markets, Vol. 5, No. 3, pp. 278-282, 2010.
  28. Y. M. Jeong, "information retrieval research." Seoul : kumi trading. 2005.
  29. J. Y. Won, D. G. Kim, "Deduction of Social Risk Issues Using Text Mining." Crisisonomy, Vol. 10, No. 7, pp. 33-52, 2014.
  30. H. M. Kim, "Analysis of Research Trends of South Korean Music Education through Semantic Network Analysis -Focusing on "Korean Journal of Research in Music Education"-." Korean Journal of Research in Music Education, Vol. 44, No. 4, pp. 49-68, 2015.
  31. K. J. Han, "The Meaning and Research Agenda in Network Analysis as Social Science Methodology -based on semantic network analysis-." Research in Social Studies Education, Vol. 10, No. 2, pp. 219-235, 2003.
  32. C. N. Jun, "SNA analysis using TEXTOM." Korean Association of Data Science Conference, URL: http://www.slideshare.net/datasciencekorea/sna-47221557. 2014.
  33. J. Y. Park, C. W. Suh, "Analysis of Changes in the Housing Market Using TF-IDF Weight Model." KOREA REAL ESTATE ACADEMY REVIEW, Vol. 63, pp. 46-58, 2015.
  34. M. S. An, Y. G. Min, "Big Data Analytics on Motivation of Staying at 5-star Hotel : Focusing on the Push-Pull factor from motivation theory." Korean Journal of Tourism Research, Vol. 31, No. 5, pp. 87-104, 2016.
  35. J. H. Lee, J. M. Lee, E. J. Lee, "A Study on the Recognition of Badminton brand Using Big Data Analysis." The Korea Journal of Sports Science, Vol. 26, No. 3, pp. 125-137, 2017.
  36. Y. H. Kim, "Social network analysis." Seoul : Parkyounga. 2003.
  37. Y. J. Jung, "Water park shower room video leak? Investigate police." YTN, http://www.ytn.co.kr/_ln/0103_201508182201079379 (August 18, 2015).
  38. W. S. Shin, "Water Park Girl Shower 'Hidden Cameras' Leaked ... Police investigation." TV Chosun, http://news.tvchosun.com/site/data/html_dir/2015/08/19/2015081990039.html (August 19, 2015).
  39. M. S. Kang, "17 times the size of a soccer field..Largest in Korea 'Lotte Water Park' Open for 30 days." Financial News, http://www.fnnews.com/news/201405291634251816?t=y (May 29, 2014).
  40. M. S. Kang, "Lotte Water Park, 'Pepero donation day' Promotions." enews today, http://www.enewstoday.co.kr/news/articleView.ht ml?idxno=637523 (November 09, 2016).
  41. D. P. Park, "Lotte Water Park Ranked 1st in Korea Quality Index." Kookje Daily News, http://www.kookje.co.kr/news2011/asp/newsbody.asp?code=2100&key=20161004.22029195605 (October 3, 2016).
  42. B. M. Song, "Big 3 Water Park Enjoy 200%! if regret missing the BEST & NEWpoints." Economic review, http://www.econovill.com/news/articleView.html?id xno=293542 (July 10, 2016).
  43. S. E. Park, "A study on spatial changes and characteristics of water parks in resort-typed accommodations depending on changes of leisure environment." Master dissertation, Hanyang University. 2017.
  44. S. E. Park, "A Study on Appeal Evaluation and Satisfaction Productivity of WaterPark." Master dissertation, Kyonggi University. 2007.
  45. J. H. Yi, "A Study on the Visitors' Characteristics of Categorized Domestic Water Parks." Journal of Korea Intitute of Spatial Design, Vol. 5, No. 3, pp. 57-66, 2010.
  46. H. S. Kwon, "Woongjin Play City, Happy sharing 'Woongjin Play Children's Contribution Day' practice." Moneytoday, http://news.mt.co.kr/mtview.php?no=2016120509567448911&outlink=1&ref=https%3A%2F%2Fsearch.naver.com (December 5, 2016).
  47. J. B. Kim, "Gimhae Lotte Water Park, 40% discount for children in May. Sport donga, http://sports.donga.com/3/all/20150428/70960839/1(April 28, 2015).
  48. S. Choe, "Caribbean Bay, 'Pirate experience event' richness. gukje news, http://www.gukjenews.com/news/articleView.html?idxno=291155 (June 29, 2015).
  49. J. H. Lee, J. M. Lee, J. H. Kim, H. G. Kim, "A Study on the Perception Change in Marine Sports by Social Media Big Data Analysis." Korean Journal of Sport Management, Vol. 22, No. 1, pp. 31-46, 2017.
  50. yonhapnews, "Is there no "water park Hidden Camera" this summer…I still feel insecure. http://www.yonhapnews.co.kr/bulletin/2016/06/14/0200000000AKR20160614175400061.HTML?input=1195m (June 15, 2016).
  51. S. J. Kim, "A Study on the Importance and Satisfaction of the Waterpark Quality Evaluation Factors." Journal of the Korea society of computer and information, Vol. 16, No. 3, pp. 237-249, 2011. https://doi.org/10.9708/jksci.2011.16.3.237
  52. Y. J. Jang, "[Gyeongbuk] Water park fee "It's too expensive"." Newscj, http://www.newscj.com/news /articleView.html?idxno=91537 (August 12, 2011).
  53. J. H. Yoon, "New opening of Gimhae Lotte Water Park, Special discount events. Herald Economy, http://news.heraldcorp.com/view.php?ud=20160331000930 (March 31, 2016).
  54. J. U. Park, "Lotte Water Park, Special discount event." Gyeongnam News, http://www.gnnews.co. kr/news/articleView.html?idxno=277701 (September 1, 2016).
  55. J. S. Kim, "Let's spend the summer vacation'discount card' enriching." MK News, http://news.mk.co.kr/newsRead.php?no=508515&year=2016 (July 15, 2016).
  56. S. H. Kim, S. H. Chang, S. W. Lee, "Consumer Trend Platform Development for Combination Analysis of Structured and Unstructured Big Data." Journal of Digital Convergence, Vol. 15, No. 6, pp. 133-143, 2017. https://doi.org/10.14400/JDC.2017.15.6.133
  57. H. S. Byeon, "The Status and Suggestions for Big Data Adaptation in the Government and the Public Agency." Journal of Digital Convergence, Vol. 15, No. 4, pp. 13-25, 2017. https://doi.org/10.14400/JDC.2017.15.4.13
  58. M. O. Kim, J. S. Ko, S. C. Noh, J. H. Chung, "A study of the vitalization strategy for public sports facility through big-data." Journal of Digital Convergence, Vol. 15, No. 2, pp. 527-535, 2017. https://doi.org/10.14400/JDC.2017.15.2.527
  59. J. S. Kim, "Emotion Prediction of Paragraph using Big Data Analysis." Journal of Digital Convergence, Vol. 14, No. 11, pp. 267-273, 2016. https://doi.org/10.14400/JDC.2016.14.11.267
  60. J. S. Hwang, J. Y. Lim, S. Y. Gwon, K. S. Noh, J. Y. Lee, "Exploratory Study on Child Abuse Reduction Plan through the Big Data Convergence Analysis." Journal of Digital Convergence, Vol. 14, No. 10, pp. 98-105, 2016.
  61. E. J. Kim, "A Study on Characteristics of Female Consumers Using Big Data." Journal of Digital Convergence, Vol. 13, No. 10, pp. 185-194, 2015. https://doi.org/10.14400/JDC.2015.13.10.185
  62. S. D. Yoo, K. D. Choi, S. Y. Shin, "Characterizing Business Strategy in a New Ecosystem of Big Data." Journal of Digital Convergence, Vol. 12, No. 4, pp. 1-9, 2014. https://doi.org/10.14400/JDC.2014.12.4.1