Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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The convergence approach of institution based view toward the path of performance of the start-up in the foreign market

스타트업 해외시장 진출성과 경로에서 제도기반관점의 융합적 접근

  • Cho, Yeon-Sung (Department of International Trade, Duksung Women's University)
  • 조연성 (덕성여자대학교 국제통상학과)
  • Received : 2017.06.09
  • Accepted : 2017.09.20
  • Published : 2017.09.28
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Abstract

This study aims to converge the analysis of institution based view and knowledge based perspectives. Based on the literature review, this study proposed six hypotheses including the moderating effect of institutional characteristics. Hypothesis testing was conducted using PLS(Partial Least Square), which is a structural equation model for 101 start-ups sample. In empirical analysis, all external knowledge characteristics have a positive effect on the knowledge codification capacity. It also positively influenced the performance. The institutional characteristics showed a moderating effects with the novelty of external knowledge and knowledge codification capacity. This study contributes to integrating and analyzing the moderating effects of institution based characteristics with the factor of knowledge based view. Future research needs to analyze the institutional characteristics in a formal and informal way.

본 연구는 해외시장 진출 스타트업의 지식학습 특성에 영향을 주는 요인을 분석하였다. 제도기반 관점과 지식기반관점의 융합적 분석을 목적으로 했다. 기존문헌 고찰을 통해 제도기반 관점 특성의 조절효과를 포함한 6개의 가설을 설정했다. 이후 설문조사를 진행하여 101개 기업을 분석 표본으로 선정했다. 구조방정식 모형인 PLS(Partial Least Square)를 사용하여 가설검정을 진행했다. 분석 결과 외부지식 특성은 모두 지식부호화역량에 긍정적 영향을 지식부호화역량 역시 스타트업 성과에 긍정적 영향을 주었다. 제도기반 특성은 외부지식 혁신성과 지식부호와 역량에 조절효과를 나타냈다. 본 연구는 제도기반 특성의 조절효과를 지식기반관점 요인과 융합적으로 통합하여 분석한데 기여도가 있다. 향후 연구에서는 제도기반 특성을 공식적, 비공식으로 나누어 분석할 필요가 있다.

Keywords

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