Journal of Korea Multimedia Society (한국멀티미디어학회논문지)

Korea Multimedia Society (한국멀티미디어학회)
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A study on the visual rhythm of Korean film trailer

한국영화 예고편의 시각적 리듬 연구

  • Kim, Hwangjae (Dept of Culture Contents, Graduate School of Digital Image and Contents, Dong-guk University) ;
  • Shin, Sangki (Dept of Media & Contents, Pai Chai University)
  • Received : 2017.07.18
  • Accepted : 2017.08.03
  • Published : 2017.08.31
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Abstract

The trailer is an advertising process that requires systematic fabrication in the planning process. However, the role of sufficient consideration of the specialty of the merchandise, and the study of the quality of the merchandise, can serve as an effective advertisement. Therefore, a trailer from a marketing standpoint should effectively express the components that need to be delivered to potential audiences within a brief running time. Want to see if the rhythm of the trailers can be tangible, and how it affects receivers.

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References

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