Asia Pacific Journal of Business Review

Kyung Hee University Management Research Institute (경희대학교 경영연구원)
권호 표지
DOI QR코드

DOI QR Code

Barriers to E-Commerce Business Model in Cambodia and The Suggestion: A Case Study

  • Khoeurn, Saksonita (Ministry of Education, Youth and Sports) ;
  • Kim, Yun Seon (Graduate School of Global Development and Entrepreneurship, Handong Global University)
  • Received : 2017.02.27
  • Accepted : 2017.05.17
  • Published : 2017.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

Electronic commerce (e-commerce) has seen as the potential to improve profitability and productivity in many areas as well as gaining notable attention in many countries. Despite, there has been some uncertainty about the e-commerce impacts for developing countries. The sufficient basic infrastructural deficiency, socio-political, economic and the lack of government public ICT policies have formed the significant barriers to the adoption and e-commerce growth in developing countries. Even though there are many researchers have found the common barriers to e-commerce in the developing nations, all business models targeting those countries are not equally successful. Small companies' persistence failed to challenge the e-commerce barriers in Cambodia because the firms didn't know the correct business model to succeed in this country online market. Therefore, this study will discuss the existing barriers which lead to limit e-commerce growth in Cambodia and the suggested solutions with the suitable business model for the e-commerce business in the country too.

Keywords

References

  1. A. S. Jagdish N. Sheth, "International e-marketing: opportunities and issues," International Marketing Review, vol. 22, no. 6, pp. 611-622, 2005. https://doi.org/10.1108/02651330510630249
  2. D. Z. M. E. Gawady, "The Impact of E-commerce on Developed and Developing Countries Case Study: Egypt and United State," in International conference of Globalization , Technology and Sustainable Development, 2005.
  3. S. D. Changiz Valmohammadia, "Using interpretive structural modeling and fuzzy analytical process to identify and prioritize the interactive barriers of e-commerce implementation," Information & Management, vol. 53, pp. 157-168, March 2016. https://doi.org/10.1016/j.im.2015.09.006
  4. "Poor 'miss out' on net commerce," 20 November 2003. [Online]. Available: http://news.bbc.co.uk/2/hi/technology/3223388.stm. [Accessed 18 October 2016].
  5. H. Hanamariya, "While slow to take hold, e-commerce prepares for take-off," 30 November 2015. [Online]. Available: http://www.phnompenhpost.com/post-plus/while-slow-take-hold-e-commerce-prepares-take. [Accessed 18 October 2016].
  6. M. d. Gaudemar, "A small market for e-commerce," 25 July 2016. [Online]. Available: http://www.phnompenhpost.com/business/small-market-e-commerce. [Accessed 17 October 2016].
  7. W. Wresch and F. Simon, "Persistent Barriers to E-Commerce in Developing Countries: Longitudinal Study of Efforts by Caribbean Companies," in Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing, USA, IGI Global, 2013, pp. 205-220.
  8. O. E. M. K. A. E. H. Kamel Rouibah, "Emerging Markets and E-Commerce in Developing Economies.," 2008, p. 148.
  9. UNCTAD, "Review of e-commerce legislation harmonization in the Association of Southeast Asian Nations," 2013.
  10. B. J. E. K. M. V.-B. E. V. Travica Bob, "E-Commerce in Serbia: Where Roads Cross Electrons will Flow," Global Information Technology Management, vol. 10, no. 2, pp. 34-56, 2007. https://doi.org/10.1080/1097198X.2007.10856443
  11. "INTERNET USE RISING AMONG DEVELOPING-COUNTRY FIRMS, BUT E-BUSINESS LAGS BEHIND," 2005.
  12. U. A. T. Japhet E. Lawrence, "Barriers to ecommerce in developing countries," Information, Society and Justice, vol. 3, pp. 22-35, January 2010.
  13. P. B. Tigre and D. Jason, "E-commerce in Brazil: Local Adaptation of a Global Technology," Electronic Markets, vol. 14, no. 1, pp. 36-47 , 17 May 2010. https://doi.org/10.1080/1019678042000175289
  14. W. Shan, C. Hasan and D. Ziliang, "Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities," Information & Management, vol. 53, pp. 197-206, 2016. https://doi.org/10.1016/j.im.2015.09.011
  15. Morton, K. Hor and Eddie, "New shopping website faces old e-commerce challenges," 18 December 2014. [Online]. Available: http://www.phnompenhpost.com/business/new-shopping-website-faces-old-e-commerce-challenges. [Accessed 19 October 2016].
  16. M. d. Gaudemar, "Businesses give input for e-commerce law," 30 November 2016. [Online]. Available: http://www.phnompenhpost.com/business/businesses-give-input-e-commercelaw. [Accessed 30 November 2016].
  17. D. Stephens, "Digital signatures and global e-commerce," Information Management Journal, vol. 3, no. 1, 2001.
  18. MOC, "CAMBODIA IS SPEEDING THE ADOPTION OF E-COMMERCE LAW," 08 October 2016. [Online]. Available: http://www.moc.gov.kh/en-us/press-center/details/content/211601. [Accessed 19 October 2016].
  19. L. H.-W. Long W. Lam, "Toward an objective-based typology of e-business models," Business Horizons, vol. 46, no. 6, pp. 17-26, December 2003. https://doi.org/10.1016/S0007-6813(03)00084-3
  20. R. K.Yin, "Case Study Research," 4th Edition ed., vol. V, Sage Publication. Inc, 2009, p. 4.
  21. M. Atilano, "Benefits of Conducting a Literature Review," [Online]. Available: http://libguides.unf.edu/c.php?g=177129&p=1163732. [Accessed 26 October 2016].
  22. M. Mall, "About Maiomall," 2016. [Online]. Available: http://maiomall.com/info. [Accessed 16 11 2016].
  23. S. Narin, "Filling up on cash," 3 November 2010. [Online]. Available: http://www.phnompenhpost.com/lift/filling-cash. [Accessed 16 November 2016].
  24. Samol, "The Internet in Cambodia," in APNIC, Phnom Penh.
  25. N. Kshetri, "Barriers to e-commerce and competitive business models in developing countries: A case study," Electronic Commerce Research and Applications, vol. 6, p. 443-452, 2007. https://doi.org/10.1016/j.elerap.2007.02.004
  26. U. Nations, "World Investment Report: The Shift Towards Services," New York and Geneva, 2004.
  27. S. Demeyer, "Research Methods in Computer Science," 11 October 2011. [Online]. Available: http://win.ua.ac.be/-sdemey/Tutorial_ResearchMethods/ResearchMethds01_MethodsOvervw.4pgup.pdf. [Accessed 26 October 2016].