Asia Marketing Journal

  • 제19권1호
  • /
  • Pages.19-34
  • /
  • 2017
  • /
  • 1598-7868(pISSN)
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  • 2765-6500(eISSN)
한국마케팅학회 (Korean Marketing Association)
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How Network Structure Impacts Firm Performance: The Moderating Effect of Network Openness and Interfirm Governance

  • Kim, Kyunghee (School of International Affairs Yonsei University) ;
  • Kim, Jeongtae (School of Business Sungkyunkwan University) ;
  • Min, Junhong (School of Business & Economics Michigan Technological University) ;
  • Ryu, Sungmin (School of Business Sungkyunkwan University)
  • 투고 : 2017.03.28
  • 심사 : 2017.04.24
  • 발행 : 2017.04.30
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초록

Despite the importance of the impact of network structure on the relationships between firms and firm performance, few studies have investigated these effects. This study investigates how network openness influences the relationships between TSI, opportunism, technological uncertainty, and supplier performance. We also try to figure out how network openness functions as a governance mechanism.

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참고문헌

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