한국멀티미디어학회논문지 (Journal of Korea Multimedia Society)

  • 제20권7호
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  • Pages.1136-1147
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  • 2017
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  • 1229-7771(pISSN)
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  • 2384-0102(eISSN)
한국멀티미디어학회 (Korea Multimedia Society)
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MIM커뮤니케이션에서 이모티콘 활용이 사용자 이미지메이킹과 자기표현 만족감에 미치는 영향

The Effect of Emoticons on User Image making and Self-expression Satisfaction in MIM Communication

  • Heo, Jin Ju (Dept. of Information and Contents Design, Seoul Women's University) ;
  • Ko, Hye Young (Dept. of Digital Media Design & Applications, Seoul Women's University)
  • 투고 : 2017.04.26
  • 심사 : 2017.06.23
  • 발행 : 2017.07.31
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초록

In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

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참고문헌

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피인용 문헌

  1. 맞춤 번들링을 활용한 MIM 이모티콘 마케팅 전략에 관한 연구 vol.38, pp.4, 2019, https://doi.org/10.29214/damis.2019.38.4.001