Journal of Korea Multimedia Society (한국멀티미디어학회논문지)

Korea Multimedia Society (한국멀티미디어학회)
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A Study on Aesthetic Impression of Cinemagraphs Expressed in Advertising Media

광고매체에서 표현된 시네마그래프의 심미성 연구

  • Kim, YoungIl (Dept. of Film and Digital Media Design., Graduate School, Hongik University) ;
  • Kim, Hyeon-seok (Dept. of Film and Digital Media Design., Graduate School, Hongik University) ;
  • Kim, Cheeyong (Major of Game Animation Engineering, Dong-Eui University)
  • Received : 2017.03.13
  • Accepted : 2017.06.21
  • Published : 2017.07.31
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Abstract

Due to the development of the media, the digital image is gradually developed, giving some motion to the still image called Cinemagraphs, thereby enhancing the visual perceptional ventilation. In today's advertising media, visual stimuli are transmitted through Cinemagraphs. Demonstrate what is conveyed by aesthetics through case studies and experimental studies. In addition, through Cinemagraphs, the possibility of aesthetic technique is confirmed, and the features of Cinemagraphs will become a new trend in the field of design studying digital images. As IT technology becomes increasingly sophisticated and easy to make, it is expressed as a cultural symbolic pleasure of the masses. The value of future research will be significant.

Keywords

References

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