벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제12권3호
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  • Pages.119-133
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  • 2017
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  • 1975-7557(pISSN)
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  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

창업가 기업가정신 요인, 경영 관리적 요인, 자본적 요인이 창업성과에 미치는 영향 연구: 미용서비스업 분야 소상공인지원정책의 개선방향 중심으로

A Study on the Influence of Personal Characteristics, Business Management Factors, and Capital Factors on Entrepreneurial Performance: In the Center of Ameliorating Small Businesses Supporting Policy by Government in Beauty Service Industry

  • 곽진만 (남서울대학교 뷰티향장학과) ;
  • 양영석 (한밭대학교 창업경영대학원) ;
  • 김명숙 (한밭대학교 창업경영대학원)
  • 투고 : 2017.03.15
  • 심사 : 2017.06.07
  • 발행 : 2017.06.30
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초록

본 연구는 창업가 개인적 특성 요인, 경영 관리적 요인, 자본적 요인, 점포요인이 창업성과에 미치는 영향을 통하여 미용서비스업 분야의 소상공인지원정책이 창업성과에 미치는 영향을 분석하였다. 미용서비스업체의 창업성과에 영향을 미치는 요인으로 경영 관리적 요인의 하위변수인 인적자원관리와 창업초기 자본적 요인 그리고 점포요인이 창업성과에 영향을 미치는 것으로 분석되었다. 미용서비스업체의 창업성과에 정부지원정책인 자금지원정책, 교육지원정책, 컨설팅지원정책이 조절효과가 있는가에 관한 연구내용은 다음과 같다. 정부자금지원정책, 교육지원정책, 컨설팅지원정책은 창업성과에 유의한 영향을 미치는 인적자원관리, 창업초기 자본금, 점포요인에 조절효과는 없는 것으로 분석되었다. 이는 자금지원이 정책적 효과를 입증하기 위한 제도적 지원이 아니라 창업자의 창업성과를 만들어가는 실효성 있는 지원방안이 필요로 하며, 교육지원정책과 컨설팅지원정책은 미용서비스업체의 특성을 고려한 정책적인 반영과 현실적인 교육지원과 컨설팅지원이 필요로 하다고 본다. 특히, 기존의 소상공인의 정책적 지원과는 다른 미용서비스업체의 실질적인 경영활동과 성과창출 과정을 반영하는 방향으로 확대될 필요가 있다고 하겠다.

The purpose of this study is to investigate the effect of beauty services owners 'support policy on entrepreneurship performance in the beauty service industry through the effects of entrepreneurs' personal characteristics, managerial factors, capital factors and store factors on entrepreneurial performance. As a factor affecting the start - up performance of beauty service companies, it was analyzed that human resource management which is a sub - variable of managerial management factors, capital factors at start - up and store factors influenced entrepreneurship performance. The study on the effect of funding policy, education support policy, and consulting support policy on the start-up achievement of beauty service companies is as follows. The government funding policy, educational support policy, and consulting support policy have no effect on human resources management, start - up capital, and store factors which have significant effect on start - up performance. This is because institutional support for funding is not an institutional support for proving the policy effect but an effective support plan for creating entrepreneurial achievement is needed. Educational support policy and consulting support policy are reflected in the politics reflecting the characteristics of beauty service companies and realistic Education support and consulting support are necessary. In particular, it needs to be expanded to reflect the actual management activities and performance creation processes of other beauty service companies, which are different from the policy support of existing small business owners.

키워드

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