한국정보시스템학회지:정보시스템연구 (The Journal of Information Systems)

  • 제26권1호
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  • Pages.1-19
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  • 2017
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  • 1229-8476(pISSN)
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  • 2733-8770(eISSN)
한국정보시스템학회 (Korea Association of Information Systems)
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크라우드펀딩 창업 활동에서 개인 및 국가 수준 사회적 자본의 역할

Roles of Individual- and Country-level Social Capital in Entrepreneurial Activities of Crowdfunding

  • 투고 : 2017.02.07
  • 심사 : 2017.03.09
  • 발행 : 2017.03.31
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초록

연구목적 본 연구는 크라우드펀딩 맥락에서 개인 및 국가 수준의 사회적 자본이 창업 활동에 미치는 영향에 대해 분석하고자 한다. 연구설계/방법론/접근법 본 연구는 두 가지 주요한 자료원을 활용했다. 먼저 미국의 대표적인 크라우드펀딩 플랫폼인 킥스타터(Kickstarter)에서 15,716개의 크라우드펀딩 프로젝트 및 개인 수준의 사회적 자본 관련 자료를 수집하는 한편 레카툼 번영지수(Legatum Prosperity Index)를 참조하여 국가 수준의 사회적 자본 관련 자료를 수집했다. 크라우드펀딩 프로젝트별로 개인 및 국가 수준의 사회적 자본을 측정한 후 사회적 자본이 창업 활동에 미치는 영향에 대해 포아송 회귀분석 및 음이항 회귀분석을 실시했다. 결과 분석결과에 따르면 페이스북 친구수, 다른 프로젝트 후원 횟수, 프로젝트 소개글 수 등 창업가 개인 수준의 사회적 자본은 크라우드펀딩내 창업 활동과 긍정적으로 유의한 관계에 있는 것으로 나타났다. 또한 국가별 사회적 자본 지수로 측정한 국가 수준의 사회적 자본도 크라우드펀딩내 창업 활동과 긍정적으로 유의하게 나타났다.

Purpose This study examines the roles of individual- and country-level social capital in entrepreneurial activities from the context of crowdfunding. Design/methodology/approach Two primary sources were used for data collection. From Kickstarter, the largest U.S.-based crowdfunding platform, this study obtained 15,716 crowdfunding projects and individual-level social capital. For country-level social capital, the social capital index from the 2016 Legatum Prosperity Index was utilized. By matching individual- and country-level social capital for each crowdfunding project, this research estimates the role of social capital in entrepreneurial activities at the individual and country level using the Poisson regression and the negative binomial regression. Findings Individual-level social capital measured by the number of Facebook friends, the number of other crowdfunding projects that a crowdfunding project founder invested in, and the word count of the description of a crowdfunding project are positively associated with the number of crowdfunding projects created by founders. The country-level social capital measured by aggregated social capital index is also positively associated with the number of crowdfunding projects created by founders. Both individual- and country-level social capital have a positive impact on entrepreneurial activities in terms of the creation of new crowdfunding projects.

키워드

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