한국경영과학회지 (Journal of the Korean Operations Research and Management Science Society)

  • 제42권1호
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  • Pages.1-17
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  • 2017
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  • 1225-1119(pISSN)
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  • 2733-4759(eISSN)
한국경영과학회 (The Korean Operations Research and Management Science Society)
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매출 공유 계약의 공급망 품질 개선 효과

Effect of a Revenue-Sharing Contract on Quality Enhancement in a Supply Chain

  • Yoo, Seung Ho (Department of Business Administration, Sunmoon University)
  • 투고 : 2016.10.12
  • 심사 : 2016.12.03
  • 발행 : 2017.02.28
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초록

This study investigates a buyer-supplier supply chain, in which a buyer delegates the production process to a supplier as in many practices. The consumer's buying intention and overall supply chain performance are affected not only by the buyer's decision on sales price but also by the supplier's decision on product quality. Therefore, the buyer has a motivation to control the supplier's quality investment. Among various incentive schemes that the buyer can adopt in practice, we consider a revenue-sharing contract and investigate its unique characteristics. By comparison with a typical wholesale price contract, we reveal that the revenue-sharing contract can enhance supply chain's overall performance, including quality, demand, and profits of not only overall supply chain but also each player. We contribute to the academia and the supply chain practice by providing important guidelines in adopting incentive schemes and effectively managing product quality in a supply chain.

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참고문헌

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