Journal of Multimedia Information System

Korea Multimedia Society (한국멀티미디어학회)
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A Case Study: How Are The Multimedia Technology Being used by The Casino Gaming Industry

  • Received : 2017.04.06
  • Accepted : 2017.04.09
  • Published : 2017.03.31
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Abstract

The purpose of this paper is to take a look at the current use of multimedia technology in the casino gaming industry. In Las Vegas, there are many things competing for attention, and capturing viewers' interests cannot be effectively accomplished with static posters or flyers at the front desk. What is at stake is billions of dollars in revenue. So understanding the use of multimedia technology in the pursuit of that revenue is a must. Las Vegas has developed some very innovative ways for the use of multimedia technologies that the rest of the business and medical world will soon adapt. Vegas recently faces major competition from Maco for the international business. Maintaining a high level of customer service is paramount in keeping its customer base.

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