Journal of Preventive Medicine and Public Health

  • 제50권2호
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  • Pages.133-140
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  • 2017
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  • 1975-8375(pISSN)
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  • 2233-4521(eISSN)
대한예방의학회 (The Korean Society for Preventive Medicine)
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Zika Virus on YouTube: An Analysis of English-language Video Content by Source

  • Basch, Corey H. (Department of Public Health, William Paterson University College of Science and Health) ;
  • Fung, Isaac Chun-Hai (Department of Epidemiology and Environmental Health Sciences, Jiann-Ping Hsu College of Public Health, Georgia Southern University) ;
  • Hammond, Rodney N. (Department of Public Health, William Paterson University College of Science and Health) ;
  • Blankenship, Elizabeth B. (Department of Epidemiology and Environmental Health Sciences, Jiann-Ping Hsu College of Public Health, Georgia Southern University) ;
  • Tse, Zion Tsz Ho (College of Engineering, The University of Georgia) ;
  • Fu, King-Wa (Journalism and Media Studies Centre, The University of Hong Kong) ;
  • Ip, Patrick (Department of Pediatrics and Adolescent Medicine, Li Ka Shing Faculty of Medicine, The University of Hong Kong) ;
  • Basch, Charles E. (Department of Health and Behavior Studies, Teachers College, Columbia University)
  • 투고 : 2016.11.07
  • 심사 : 2017.01.18
  • 발행 : 2017.03.31
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초록

Objectives: The purpose of this study was to describe the source, length, number of views, and content of the most widely viewed Zika virus (ZIKV)-related YouTube videos. We hypothesized that ZIKV-related videos uploaded by different sources contained different content. Methods: The 100 most viewed English ZIKV-related videos were manually coded and analyzed statistically. Results: Among the 100 videos, there were 43 consumer-generated videos, 38 Internet-based news videos, 15 TV-based news videos, and 4 professional videos. Internet news sources captured over two-thirds of the total of 8 894 505 views. Compared with consumer-generated videos, Internet-based news videos were more likely to mention the impact of ZIKV on babies (odds ratio [OR], 6.25; 95% confidence interval [CI], 1.64 to 23.76), the number of cases in Latin America (OR, 5.63; 95% CI, 1.47 to 21.52); and ZIKV in Africa (OR, 2.56; 95% CI, 1.04 to 6.31). Compared with consumer-generated videos, TV-based news videos were more likely to express anxiety or fear of catching ZIKV (OR, 6.67; 95% CI, 1.36 to 32.70); to highlight fear of ZIKV among members of the public (OR, 7.45; 95% CI, 1.20 to 46.16); and to discuss avoiding pregnancy (OR, 3.88; 95% CI, 1.13 to 13.25). Conclusions: Public health agencies should establish a larger presence on YouTube to reach more people with evidence-based information about ZIKV.

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참고문헌

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