Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
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Extraction of Satisfaction Factors and Evaluation of Tourist Attractions based on Travel Site Review Comments

여행 사이트 리뷰를 활용한 관광지 만족도 요인 추출 및 평가

  • Cho, Suhyoun (School of Industrial Management Engineering, Korea University) ;
  • Kim, Boseop (School of Industrial Management Engineering, Korea University) ;
  • Park, Minsik (School of Industrial Management Engineering, Korea University) ;
  • Lee, Gichang (School of Industrial Management Engineering, Korea University) ;
  • Kang, Pilsung (School of Industrial Management Engineering, Korea University)
  • 조수현 (고려대학교 산업경영공학부) ;
  • 김보섭 (고려대학교 산업경영공학부) ;
  • 박민식 (고려대학교 산업경영공학부) ;
  • 이기창 (고려대학교 산업경영공학부) ;
  • 강필성 (고려대학교 산업경영공학부)
  • Received : 2017.01.09
  • Accepted : 2017.02.02
  • Published : 2017.02.15
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Abstract

In order to attract foreign tourists, it is important to understand what factors on domestic tour spots are critically considered and how they are evaluated after visit. However, most of the researches on tour business have collected information from tourists through survey on a small number of tourists, which leads to inaccurate and biased conclusion. In this paper, we suggest a data-driven methodology to figure out tourists' satisfaction factors and estimate sentiment scores on them. To do so, we collected review comments data from popular web site. Latent dirichlet allocation is employed to extract key factors and elastic net is used to estimate sentiment scores. Then, an aggregated evaluation score is generated by combining the factors and the sentiment scores per topics. Our proposed method can be used to recommend travel schedules with themes and discover new spots.

Keywords

References

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