Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Relationship Between the Airline Cabin Crew Images and the Airline Employment Decisions

취업준비 과정에서 승무원 이미지와 취업결정과의 관계

  • Kim, Young-Jin (Division of Airline Service, Gwangju University) ;
  • Lim, Yeon-Woo (Division of Tourism and Management, Chungwoon University)
  • 김영진 (광주대학교 항공서비스학과) ;
  • 임연우 (청운대학교 관광경영학과)
  • Received : 2016.11.01
  • Accepted : 2017.02.03
  • Published : 2017.02.28
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Abstract

This study examined the relationship between the cabin crew images and the airline employment decisions. The aim was to target college students to prepare for employment in airlines. The survey was conducted to achieve the research objectives using SPSS 20.0 based on 342 questionnaires. In addition, frequency analysis, factor analysis, reliability analysis, Correlation Analysis, and regression analysis were performed. The cabin crew image of the customer orientation and fashion affects the airline employment decisions of the students. The cabin crew image of professional expertise and appearance affect the airline employment decisions of the trust. The cabin crew image of customer orientation, fashion, and appearance affects the airline employment decisions of the students. Overall, the job must first be an understanding of the airline and it is necessary to consider a career professional approach. In addition, there is a need to recognize human services that emphasize the customer orientation factors of the crew.

이 연구는 경제상황 변화와 인구통계학적 구조변화 등으로 인하여 국내 취업시장이 불안하게 인식되고 있는 가운데 항공산업 발전을 배경으로 항공사 취업을 목표로 하는 대학생을 대상으로 항공사 승무원 이미지가 항공사 취업결정에 미치는 관계를 분석하였다. 연구목적을 달성하기 위하여 설문조사를 실시하였고, 342부의 설문지를 바탕으로 SPSS 20.0을 이용하여 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 다중회귀분석을 실시하였다. 연구결과 항공사 승무원 이미지가 항공사 취업결정에 미치는 영향은 부분채택 되었다. 세부적으로는 항공사 승무원 이미지 중 고객지향성과 패션성이 항공사 취업결정의 호감성에 영향을 미치는 것으로 나타났다. 직업전문성과 외향성은 신뢰성에 영향을 미치는 것으로 나타났다. 항공사 승무원 이미지 중 직업전문성, 패션성, 외향성 등은 장래성에 영향을 미치는 것으로 나타났다. 그리고 연구결과를 바탕으로 다음과 같은 시사점을 도출하였다. 첫째, 유형성은 서비스에서 필수적인 요인이지만 승무원을 준비하는 대학생은 취업결정에 앞서 직업으로서의 승무원에 대한 인식이 필요하다. 둘째, 항공사 취업준비생은 풍부한 상식, 항공관련 정보력, 기내 식음료 정보 등의 지식을 기반으로 한 직업전문성을 고려한 접근이 필요하다. 셋째, 인적서비스가 강조되는 승무원은 밝은 표정, 고객을 배려하는 인성, 친근한 미소, 상냥한 말씨, 승객과의 친화력, 탁월한 기내서비스 능력 등 고객지향성 요인의 중요성인식과 자질 준비가 필요하다. 이 연구는 취업 준비생이 인식하는 항공사 승무원 이미지와 취업결정에 대한 세부적 인과관계 연구한데 의의가 있으며, 준비생은 직업전문성과 아울러 외향성, 패션성 등과 같은 유형적 요인가 취업결정에 영향을 미쳤다.

Keywords

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