복식문화연구 (The Research Journal of the Costume Culture)

  • 제25권1호
  • /
  • Pages.16-31
  • /
  • 2017
  • /
  • 1226-0401(pISSN)
  • /
  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
권호 표지
DOI QR코드

DOI QR Code

명품쇼핑성향과 구매행동이 자기만족도에 미치는 영향

Impact on self-satisfaction of shopping tendencies and purchasing behaviors for luxury goods

  • 이정민 (경성대학교 패션디자인학과) ;
  • 박숙현 (경성대학교 패션디자인학과) ;
  • 이경림 (경성대학교 패션디자인학과)
  • Lee, Jeong-Min (Dept. of Fashion Design & Merchandising, Kyungsung University) ;
  • Park, Sook-Hyun (Dept. of Fashion Design & Merchandising, Kyungsung University) ;
  • Lee, Kyung-Lim (Dept. of Fashion Design & Merchandising, Kyungsung University)
  • 투고 : 2016.11.30
  • 심사 : 2017.01.19
  • 발행 : 2017.02.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This paper aims to identify the impact on self-satisfaction of shopping tendencies and purchase behaviors for luxury goods. The research was conducted by survey method using questionnaires. The subjects of this study were female consumers from 20 to years old with a high purchasing capability for luxury goods. Using the statistics program SPSS 21.0, factor analysis, reliability analysis, one-way ANOVA, and multiple-regression analysis were executed. The analysis results are summarized below. For shopping tendency depending on ages, pleasure pursuit tendency showed insignificant difference in 40~50s, but significant difference in 20~30s. For the self-satisfaction, the interpersonal satisfaction showed the difference by age group, which was much higher in the respondents in 30~50s than those in 20s. Individuality pursuit tendency and rational shopping tendency had impact on self-satisfaction and rational shopping tendency on interpersonal satisfaction in 20s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction and pleasure pursuit tendency on the economic satisfaction in 30s. Pleasure pursuit tendency had impact on self-satisfaction and economic satisfaction and rational satisfaction on interpersonal satisfaction in 40s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction in 50s. High quality had impact on self-satisfaction and economic satisfaction and practicality on interpersonal satisfaction in 20s. High quality had impact on self-satisfaction and interpersonal satisfaction in 30s. High quality had impact on interpersonal satisfaction in 40s. High quality had impact on all elements of self-satisfaction for the respondents in 50s, practicality had negative impact on interpersonal satisfaction.

키워드

참고문헌

  1. An, S. N. (2006). The causal relationship between self-discrepancy and life satisfaction according to self-construals. Unpublished master's thesis, Yonsei University, Seoul, Korea.
  2. Bae, J. W. (2016, November 1). "소비자 스스로 제품을 자랑하게 만들어라" SNS 시대 마케팅 전략 ' 좋아요를 삽니다' 저자 김대영 ["Make yourself proud of your product" SNS marketing strategy 'Buy Like']. Chosun Biz, Retrieved December 21, 2016, from http://biz.chosun.com/site/data/html_dir/2016/11/01/2016110100600.html
  3. Bae, J.-H. (2005). A study on influence factor about purchase behavior of luxury product: Focused on consumer value and brand function. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.
  4. Bae, S.-J. (2009). An analysis of the design characteristics of 'Vivienne Tam' collections, for the launch of renowned Korean luxury fashion brands. Journal of the Korean Society of Costume, 59(8), 82-96.
  5. Campbell, C. (1997). Shopping, pleasure and the sex war. In P. Falk & C. Campbell (Eds.), The shopping experience (pp. 166-176). doi:10.4135/9781446216972.n8
  6. Cha, K.-H. (2001). Five factors of personality and life satisfaction among college students. The Korea Journal of Youth Counseling, 9, 7-26.
  7. Chae, J. M., & Rhee, E. Y. (2005). Attitude and purchase frequency toward foreign luxury goods related to age and social stratification variables. Journal of the Korean Society of Clothing and Textiles, 29(6), 885-895.
  8. Choi, S. H. (1996). A study of general values and clothing shopping orientations for unmarried women. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
  9. Choi, S.-H. (2001). A study on the attitude toward fashion luxury products. The Research Journal of the Costume Culture, 9(6), 843-854.
  10. Choi, S.-Y. (2010). 20-30 in lifestyle and fashion brand purchasing behavior study. Unpublished master's thesis, Kookmin University, Seoul, Korea.
  11. Choi, Y. J. (2010). The effect of conspicuous consumption and fashion leadership on benefit seeking and brand loyalty of luxury goods. Unpublished master's thesis, Konkuk University, Seoul, Korea.
  12. Choo, T. G., & Park, H. H. (2013). The effect of consumption value on attitude and repurchase intention of secondhand fashion goods: The moderating role of self-confidence in fashion coordination. Journal of the Korean Society of Clothing and Textiles, 37(4), 618-630. doi:10.5850/JKSCT.2013.37.4.618
  13. George. L. K., Mutran, E. J., & Pennybacker, M. R. (1980). The meaning and measurement of age identity. Experimental Aging Research, 6(3). 283-298. doi:10.1080/ 03610738008258364
  14. Hwang, S. J. (2016). The effects of perceived quality on customer satisfaction and recommendation in luxury purchases. Unpublished doctoral dissertation, Busan University of Foreign Studies, Busan, Korea.
  15. Jeong, H.-D. (2000). A study on consumer shopping orientation and buying behavior according to FTA. Unpublished doctoral dissertation, Catholic University of Daegu, Gyeongsangbuk-do, Korea.
  16. Jin, X. M. (2014). Fashion consumption for healing. Unpublished master's thesis, Korea University, Seoul, Korea.
  17. Ju, D.-B., Bae, H., Choi, D.-K., & Park, J.-H. (2015). The analysis of difference in early adolescent's self-satisfaction and self-regulation in low-income area by the amount of time be alone. Korean Journal of Local Government & Administration Studies, 29(3), 107-124. https://doi.org/10.18398/kjlgas.2015.29.3.107
  18. Jun, B. S. (2015). A study on influence factors and satisfaction of self-gift consumption behavior. Unpublished master's thesis, Seoul National University, Seoul, Korea.
  19. Jung, Y. H. (2007). A study on fashion behavior and make-up behavior in terms of the lifestyle and the self-concept of post digital generation. Unpublished doctoral dissertation, Catholic University of Daegu, Gyeongsangbuk-do, Korea.
  20. Kalish, R. A. (1975). Late adulthood: Perspectives on human development. Monterey, CA: Brooks/Cole Publishing Company.
  21. Kang, B.-K., & Hwang, J.-S. (2011). The combination of product attributes in luxury fashion brands. Journal of the Korean Fashion & Costume Design Association, 13(2), 89-101.
  22. Kim, B. G. (1999). 소비자의 문제인식스타일과 쇼핑성향과의 관계 [The relationship between consumer 's problem recognition style and shopping orientation]. Journal of Consumption Culture, 2(1), 1-15.
  23. Kim, B.-S. (2006). A study on the effects of environmental elements of masterpiece shopping and value of consumers to shopping satisfaction. Unpublished doctoral dissertation, Dongeui University, Busan, Korea.
  24. Kim, C. S., & Lee, J. (2011). A study on purchase behavior and design preference of luxury hand bag users aged 20 to 30 by lifestyle and age variable. Fashion & Textile Research Journal, 13(6), 827-837. doi:10.5805/KSCI.2011.13.6.827
  25. Kim, D. K. (1993). 현대마케팅원론 [Modern marketing principles]. Seoul: Pakyoungsa.
  26. Kim, J. M. (2002). 명품의 조건 [Condition of luxury goods]. LG Business Insight, 677, 34-38.
  27. Kim, J. Y. (2009). A study on the types and the characteristics of luxury consumption in Korean society. Unpublished doctoral dissertation, Yonsei University, Seoul, Korea.
  28. Kim, N. M. (2015). A study on the self-esteem, appearance satisfaction, and clothing benefits pursuit of middle-aged consumers according to the gap between subjective age and real age. Unpublished master's thesis, Dongduk Women's University, Seoul, Korea.
  29. Kim, R. D. (2007). 럭셔리 코리아 [Luxury country Korea]. Seoul: Miraebook.
  30. Kim, S. A. (2011). The effects of individualismcollectivism on the shopping values and luxury purchase behavior. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
  31. Kim, S.-S. (2006). The study about masstiege highend product (Part II): Focusing on shopping orientation. Journal of the Korean Society of Clothing and Textiles, 30(1), 12-19.
  32. Kim, W. S. (1989). 마케팅정보시스템론: 시장조사론 [Marketing information system]. Seoul: Pakyoungsa.
  33. Kim, Y. S. (2010). The influence of self-discrepancy on interpersonal satisfaction: Mediating effect of communication apprehension. Unpublished master's thesis, Ajou University, Gyeonggi-do, Korea.
  34. Lee, B. H. (2016, January 6). 1인가구 시대 소비시장이 변한다 [Consumer market of single-person household changes]. Financial News, Retrieved December 21, 2016, from http://www.fnnews.com/news/201601061722026776
  35. Lee, I. J., & Shin, H. J. (2001). An outward appearance of clothing study about effect of person perception. Journal of Human Environment and Art, 24, 203-220.
  36. Lee, J. (2010). A study on luxury handbag purchase behavior for 20s to 30s aged Korean women. Unpublished master's thesis, Kyung Hee University, Gyeonggi-do, Korea.
  37. Lee, J. H. (2016, September 1). 남이 쓴 것도 좋아... 날개 단 명품 매출 [Chanel's economics]. Asia Economy News, Retrieved October 1, 2016, from http://www.asiae.co.kr/news/view.htm?idxno=2016083018142258986
  38. Lee, J.-H. (2010). Shopping orientations and attitudes according to the collaboration of luxury brands and of fast fashion brands. Unpublished master's thesis, Konkuk University, Seoul, Korea.
  39. Lee, J.-H., Yoon, J.-Y., & Cho, E.-A. (2009). Influences of physical self-efficacy by sport leisure activity on general self-efficacy and life satisfaction for women. Journal of the Korea Contents Association, 9(6), 379-389. https://doi.org/10.5392/JKCA.2009.9.6.379
  40. Lee, M. H. (1998). An effect of women college student's consumer characteristics and jeans' extrinsic cue on product evaluation. Unpublished doctoral dissertation, Ewha Womans University, Seoul, Korea.
  41. Lee, S. M., & Choi, S. H. (2001). 소비시장 고급화와 기업의 대응 [Consumer market upgrading and enterprise response]. Samsung Economic Research Institute, Retrieved October 1, 2016, from http://www.seri.org/db/dbReptV.html?menu=db01&pub
  42. Lee, S. Y., Kim, J. W., & Lee, J. S. (2004). Consciousness and purchasing attitude of fashion luxury: Focused on the college students in Daejeon. Korean Journal of Human Ecology, 13(6), 927-934.
  43. Lee, S.-H., Lee, L., & Jung, S. Y. (2003). The effects of variables on fashion luxury brand purchasing behavior. Journal of the Korean Society of Clothing and Textiles, 27(11), 1241-1251.
  44. Lim, J. S. (2015). A study on the determinants of luxuriousness: With focus on product attributes corporate attributes, consumer motivation, and luxuriousness. Unpublished doctoral dissertation, Kangnam University, Gyeonggi-do, Korea.
  45. Luxury goods. (n.d.). In Naver Korean dictionary. Retrieved September 20, 2016, from http://krdic.naver.com/detail.nhn?docid=13503900
  46. Nia, A., & Zaichkowsky, J. L. (2000). Do counterfeits devalue the ownership of luxury brands?. Journal of Product & Brand Management, 9(7), 485-497. doi:10. 1108/10610420010351402 https://doi.org/10.1108/10610420010351402
  47. Online issue team. (2015, February 28). 포미족이란... "'보여주기'식의 소비성향이 아닌 '가치소비' 에 중점" [What is the For-Me group]. The Asia Business Daily, Retrieved September 20, 2016, from http://www.asiae.co.kr/news/view.htm?idxno=2015022815364259488
  48. Park, C. S. (1991). Studies on family caregiving, clothing and nutrition of disabled elderly: (Part 2) Family relationship and caregiving of disabled elderly. Family and Environment Research, 29(3), 71-83.
  49. Park, C.-W. (2012). Do motivation for luxury brand purchase and consumer's decision-making styles affect luxury product choice depending on the life attitude factors?. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.
  50. Park, H. J. (2012). The effects of conspicuous consumption on fashion & beauty involvement and self-satisfaction. Unpublished doctoral dissertation, Kyungsung University, Busan, Korea.
  51. Park, H. J., & Jeon, K. S. (2004). Materialism and attitude toward purchasing foreign luxury brands: The moderating effect of consumer ethnocentrism. Journal of the Korean Society of Clothing and Textiles, 28(9/10), 1197-1207.
  52. Park, H.-R., & Hahn, D.-W. (2006). The integrated model to explain the behaviors of purchasing luxury brands of Korean women. The Korean Journal of Consumer and Advertising Psychology, 7(2), 195-226.
  53. Piak, I.-S. (2001). 20-30 woman's purchasing behavior and attributes evaluation and benefit imported fashion accessory based on self-monitoring. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.
  54. Purchase. (n.d.). In Naver encyclopedia. Retrieved September 20, 2016, from http://terms.naver.com/entry.nhn?docId=923792&cid=47326&categoryId=47326
  55. Rhee, E. Y. (1993). 복식의장학 [Costume design]. Seoul: Gyomoonsa.
  56. Ryu, H. J. (2000). The study of self-image and shopping orientation by female's. Unpublished master's thesis, Silla University, Busan, Korea.
  57. Self-satisfaction. (n.d.). In Naver Korean dictionary. Retrieved September 20, 2016, from http://krdic.naver.com/detail.nhn?docid=31535500
  58. Shin, J. H. (2000). The influence of TV costume over costume purchase act of new generation: Focusing on star marketing. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  59. Shin, S. Y., & Na, H. J. (2003). A study on the shopping orientation and the importance of store attributes of luxury brand consumer according to patronage store. The Research Journal of the Costume Culture, 11(4), 474-486.
  60. Solomon, M. R. (2002). Consumer behavior: Buying, having, and being (5th ed). Upper Saddle River, NJ: Prentice Hall.
  61. Song, J. E. (2008). The research about fashion luxury purchasing behavior according to adult female spending value. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  62. Sung, S. H. (2012). The influence of consumption value/attitude about luxury goods of adult women in consumption behavior and satisfaction level. Unpublished master's thesis, Chonnam National University, Gwangju, Korea.
  63. Sung, Y.-S., Lee, J.-R., Shin, J.-R., & Jung, Y. K. (2004). Consumer's response to the luxury and non-luxury brand logo: Perceptional, recognitional, emotional response by fMRI. The Korean Journal of Advertising, 15(4), 249-276.
  64. Vigneron, F., & Johnson, L. W. (1999). A review and a conceptual framework of prestige-seeking consumer behavior. Academy of Marketing Science Review, 1999(1). Retrieved from http://www.amsreview.org/articles/vigneron01-1999.pdf
  65. Whang, S. M., Yoo, S. W., & Chon, H. W. (2013). A study on the types of luxury consumption in Korean society. Journal of KSSSS, 27, 97-111.
  66. Yang, J. W. (2013, July 25). [THE HISTORY OF LUXURY] 대한민국에서 명품이란 이름으로 살아온 30년 [The history of luxury]. The Korea Economic Magazine, Retrieved October 1, 2016, from http://magazine.hankyung.com/money/apps/news?popup=0&nid=02&c1=2&nkey=2013072300098072122&mode=sub_view
  67. Yoon, S. W. (2013). A study on brand attachment, brand commitment, and repurchase intention following the lifestyles of luxury jewelry consumers. Unpublished doctoral dissertation, Kyonggi University, Gyeonggi-do, Korea.
  68. Yoon, S.-W., & Han, J.-H. (2008). An exploratory study on market segmentation of luxury brand consumers based on customer value. Journal of Consumer Studies, 19(4), 135-159.
  69. Zhao, M.-N. (2015). The effects of chemyon (social-face) sensitivity, vanity and conspicuous consumption on brand attitude toward fashion luxury goods: A comparative study of Korean and Chinese female university students. Unpublished master's thesis, Chonnam National University, Gwangju, Korea.