Journal of Korea Society of Industrial Information Systems (한국산업정보학회논문지)

Korea Society of Industrial Information Systems (한국산업정보학회)
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A Study on the Stagnation of Technological Innovation for Digitalized Products in the View of Consumer's Technical Aappreciation Ability

디지털제품의 기술혁신 정체에 관한 연구: 소비자의 기술이해도를 중심으로

  • Received : 2016.12.25
  • Accepted : 2017.01.31
  • Published : 2017.02.28
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Abstract

This Study is to Explain the Reason of Stagnation of Technological Innovation for Digitalized Products in Competitive Market by Using the Concept of Consumer's Technical Appreciation Ability and by Employing Evolutionary Game Theory. In this Study, Consumer's Behaviors are Divided into Two Areas (Areas I and II). In Area I, Both Firms and Consumers Instinctively Welcome the Technological Innovation of Digitalized Products so that their Technological Skills are Likely to Advance Rapidly in a Short Time. On the Other Hand, in Area II, Consumers Feel Uncomfortable in the Usage of Advanced Digitalized Products so that they are Likely to Choose Digitalized Products Under Optimized Technology Condition. In other Words, Consumers want to the Old Models with Already Optimized Technology Rather than a Bland New Model. This Situation Allows Managers to make a Bland New Model Similar to a Earlier Model in many ways. Therefore, the Innovation of Digitalized Products may be Stagnated.

본 연구는 경쟁시장에서 기업의 기술혁신이 정체되는 이유를 '소비자의 기술이해도'와 '진화게임이론'을 사용하여 설명하고자 한다. 본 연구에서 소비자의 행동은 I영역과 II영역으로 나누어진다. 본 연구의 내용은 다음과 같이 정리할 수 있다. 먼저, I영역에서 무수히 많은 기업들은 기술경쟁을 통해 동일 범주 디지털제품의 기술적 속성을 급속히 발전시키려고 노력하며, 소비자집단은 자신들의 소비패턴을 저기술 제품에서 고기술 제품으로 빠르게 이행하려고 한다. 반면, II영역은 소비자의 기술 이해력이 점점 약해지는 구간으로 기술이 발전함에 따라 소비자집단의 제품사용에 대한 효용이 서서히 감소한다. 이에 기업들은 현재의 기술수준에 최대한 머무르고자 하고, 소비자집단 역시 이 시점의 제품기술을 최적이라고 생각하게 되면서 결국 기업들은 기술혁신을 늦추게 된다.

Keywords

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